Collaboration in Tourism Businesses and Destinations: A Handbook (0)

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9781783508112: Collaboration in Tourism Businesses and Destinations: A Handbook (0)
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Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the successful operations of such alliances at business and destination levels; (v) explore their adoption, application and management in various contexts of TTL businesses; and (vi) present and discuss case studies illustrating the various issues and aspects. The volume will conclude by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.

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About the Author:

Dogan Gursoy - Washington State University, College of Business
Melville Saayman - North-West University, Potchefstroom Campus
Marios Sotiriadis - University of South Africa, South Africa

Review:

Today's global marketplace for Tourism and Hospitality enterprises has become increasingly more complex. The world-wide expansion of travel and tourism driven by the digital marketing era has created opportunities for new alliances and partnerships between and among small-medium sized TTL enterprises. This book provides deep and relevant insight into the benefits of partnering with key TTL stakeholder groups. Additionally, the business partnership frameworks presented are geared towards actionable results and offer applied case study examples designed to assist destination managers with enterprise management improvement strategies. --Thomas A. Maier, Ph.D. University of San Francisco, USA

Collaboration in Tourism Businesses and Destinations is an excellent resource to better understand opportunities and benefits related to the development of strategic business partnerships involving managers and entrepreneurs working in Tourism, Travel & Leisure settings. --Mark A. Bonn, Ph.D.; Florida State University, USA.

Gursoy, Saymann, and Sotiriadis offer this handbook for the tourism business. The book is divided into five parts, the first part discussing the collaborative environment of tourism business at the partnership, alliance, community, and global levels. Part II applies this collaborative attitude to the hospitality industry, strategic alliances for cost reduction, and volunteerism. Part III suggests several niches for tourism to take-off, including rural, culinary, ecological, and nature-based tourism. Part IV discusses the potential of digital media to enhance both business efficiency and personal relationships, and the final section introduces some special issues relating to management of partnerships and higher-level collaboration in clusters and chains. Distributed in North America by Turpin Distribution. --Annotation ©2015 Ringgold Inc. Portland, OR (protoview.com)

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Hardback. Condition: New. Language: English . Brand New Book. Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the successful operations of such alliances at business and destination levels; (v) explore their adoption, application and management in various contexts of TTL businesses; and (vi) present and discuss case studies illustrating the various issues and aspects. The volume will conclude by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances. Seller Inventory # LIB9781783508112

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Hardback. Condition: New. Language: English . Brand New Book. Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the successful operations of such alliances at business and destination levels; (v) explore their adoption, application and management in various contexts of TTL businesses; and (vi) present and discuss case studies illustrating the various issues and aspects. The volume will conclude by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances. Seller Inventory # LIB9781783508112

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Hardback. Condition: New. Language: English . Brand New Book. Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the successful operations of such alliances at business and destination levels; (v) explore their adoption, application and management in various contexts of TTL businesses; and (vi) present and discuss case studies illustrating the various issues and aspects. The volume will conclude by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances. Seller Inventory # AAN9781783508112

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