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The good news is that it has never been easier for lawyers and law firms to quickly publish and distribute content as part of their marketing efforts. However, the legal marketplace is drowning in wave after wave of mass-produced law firm 'content', little of it compelling and much of it winding up unread by current and potential clients. A clear publishing strategy that is aligned with your business development goals can greatly improve the success of your initiatives, both within your law firm's hallways and board meetings, and within the wider legal marketplace. Managing Partner's Content Marketing and Publishing Strategies for Law Firms report provides practical guidance, insight, and advice on the key requirements for delivering a successful publishing strategy for your firm. Topics covered include: Defining your firms publishing strategy; Integrating with your business development and brand strategies; Considering your content options - newsletters, blogs, and microsites; Distributing your content - Twitter, LinkedIn, Facebook, Google+, and legal periodicals; Fostering and embedding a publishing culture; and, Measuring and tracking your success with key metrics and tools. Detailed guidelines and expectations for lawyer content creation are also outlined in the report, along with the importance of leadership in ensuring success. Case studies featured provide practical illustrations and success stories that demonstrate the value of a well-planned and implemented publishing strategy. These include: Valorem Law Group - How to help brand a law firm through a publishing strategy; Pushor Mitchell - How to integrate several content platforms in a publishing strategy; Mintz Levin - How to distribute content through multiple niche channels; and, Ifrah Law - How to encourage lawyer participation in a publishing strategy.
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Steve Matthews is the Founder of Stem Legal Web Enterprises, a web development, publishing, and strategy company for the legal profession. In more than 15 years working within the online legal environment (including 12 years inside law firms), Steve has conceived, managed, coded, and marketed law firm websites, blogs, intranets, portals, and extranets. In particular, he is recognized as one of the leading authorities on search engine optimization (SEO) strategies for lawyers and law firms. Steve has been an editorial board member for the ABA's Law Practice magazine, co-founded the award-winning group blog Slaw, and is frequently quoted throughout North America on topics and trends related to legal web technology. In 2011, Steve was inducted as a Fellow of the College of Law Practice Management. Jordan Furlong is a lawyer, consultant, and legal industry analyst who forecasts the impact of the changing legal market on lawyers, law firms, and legal organizations. He is also widely recognized as an innovative advisor on law firm communication, content management, and social media. He is a senior consultant with legal web development company Stem Legal Web Enterprises and a partner with global consulting firm Edge International. Formerly an award-winning editor with three leading Canadian legal periodicals, Jordan is a Fellow of the College of Law Practice Management and has been named one of the 25 most influential lawyers in Canada by Canadian Lawyer magazine. He blogs at Law21, named five straight years as one of the top 100 legal blogs in North America by the ABA Journal. Jordan lives with his family in Ottawa, Canada, and is always happiest when at home or on his way there.
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