Items related to Social Marketing and Behaviour Change: Models, Theory...
Synopsis
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.
Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models.
This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.
Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekström, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer
"synopsis" may belong to another edition of this title.
About the Author
Linda Brennan, Professor of Advertising, School of Media and Communication, RMIT University, Wayne Binney, Marketing and Educational Consultant, Lukas Parker, School of Media and Communication, RMIT University, Torgeir Aleti, Lecturer, Monash University and Dang Nguyen, Research Fellow, RMIT University, Australia
"About this title" may belong to another edition of this title.
Search results for Social Marketing and Behaviour Change: Models, Theory...
Stock Image
Social Marketing and Behaviour Change: Models, Theory and Applications
Published by
Edward Elgar Publishing, 2016
ISBN 10: 1784711527
ISBN 13: 9781784711528
Used
paperback
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Reprint. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 005627357U
Quantity: 2 available
Seller Image
Social Marketing and Behaviour Change : Models, Theory and Applications
Published by
Edward Elgar Publishing, 2016
ISBN 10: 1784711527
ISBN 13: 9781784711528
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 26777991-5
Quantity: 2 available
Seller Image
Social Marketing and Behaviour Change : Models, Theory and Applications
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 26777991-n
Quantity: Over 20 available
Stock Image
Social Marketing and Behaviour Change: Models, Theory and Applications
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned1784711527
Quantity: 1 available
Seller Image
Social Marketing and Behaviour Change : Models, Theory and Applications
Published by
Edward Elgar Publishing, 2016
ISBN 10: 1784711527
ISBN 13: 9781784711528
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 26777991
Quantity: Over 20 available
Stock Image
Social Marketing and Behaviour Change
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781784711528
Quantity: 15 available
Stock Image
Social Marketing and Behaviour Change: Models, Theory and Applications
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. 448. Seller Inventory # 371243796
Quantity: 3 available
Stock Image
Social Marketing and Behaviour Change Models, Theory and Applications
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. reprint edition. 448 pages. 9.10x6.10x1.00 inches. In Stock. Seller Inventory # __1784711527
Quantity: 2 available
Seller Image
Social Marketing and Behaviour Change : Models, Theory and Applications
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 26777991-n
Quantity: Over 20 available
Stock Image
Social Marketing and Behaviour Change: Models, Theory and Applications
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 448. Seller Inventory # 26374801611
Quantity: 3 available