A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Emerald Gems)

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9781785608711: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Emerald Gems)
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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include:- Influences of socioeconomic characteristics in online shopping behaviour - Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions. In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals.

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A Focus on Consumer Behaviors and Experiences in an Online Shopping Environment provides a selection of seven articles addressing online shopping and the role of the consumer in this modern-day arena, providing experiences across a variety of sectors. Topics covered include socioeconomic characteristics of online shoppers, customer service and satisfaction, the role of trust in an online shopping environment, and online blogging and its effect on purchase decisions. This book is a valuable resources for consumer researchers, as well as managers and professionals in online marketing and sales professions. Distributed in North America by Turpin Distribution. --Annotation 2016 Ringgold Inc. Portland, OR (protoview.com)

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it s important to understand the consumers experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals. Seller Inventory # TNP9781785608711

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it s important to understand the consumers experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals. Seller Inventory # AAV9781785608711

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it s important to understand the consumers experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals. Seller Inventory # AAV9781785608711

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A FOCUS ON CONSUMER BEHAVIOURS AND EXPERIENCES IN AN ONLINE SHOPPING ENVIRONMENT -
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Book Description 2015. Paperback. Condition: New. Paperback. A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 196 pages. 0.322. Seller Inventory # 9781785608711

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