The Logo Design Idea Book: (Logo Beginners Guide, Logo Design Basics, Visual Branding Book) - Softcover

Heller, Steven; Anderson, Gail

  • 3.66 out of 5 stars
    35 ratings by Goodreads
 
9781786274120: The Logo Design Idea Book: (Logo Beginners Guide, Logo Design Basics, Visual Branding Book)
Softcover
ISBN 10: 1786274124 ISBN 13: 9781786274120
Publisher: Laurence King Publishing, 2019

Synopsis

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

Perfect for students, beginners or anyone curious about logo design!

Chapters include:
Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humor
Include secret signs

Get more design inspiration from other Idea Books:
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book

"synopsis" may belong to another edition of this title.

About the Author

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts in New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award.

Gail Anderson is the director of design and digital media at SVA's Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world.

"About this title" may belong to another edition of this title.

Publisher
Laurence King Publishing
Publication date
2019
Language
English
ISBN 10 
1786274124
ISBN 13 
9781786274120
Binding
Paperback
Number of pages
128
Rating
  • 3.66 out of 5 stars
    35 ratings by Goodreads