Research Handbook on Luxury Branding (Research Handbooks in Business and Management series) - Hardcover

 
9781786436344: Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)
Hardcover
ISBN 10: 1786436345 ISBN 13: 9781786436344
Publisher: Edward Elgar Publishing, 2020

Synopsis

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field.

Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound changes that are affecting the luxury industry, and that will continue to shape its future. Chapters consider the socioeconomic, psychological, technological and political shifts in consumers' desires, practices and purchases of luxury products, taking a multi-method, cross-disciplinary approach that offers both offers concrete research avenues and outlines future management challenges.

This comprehensive Handbook will be critical reading for students of marketing, branding and advertising looking for an overview of the field of luxury branding research, as well as proving useful to scholars both as a reference tool and to help generate their own research ideas. It will also provide practical guidance to managers of luxury brands.

Contributors include: F. Bardhi, A. Basu Monga, L.S. Beitelspacher, R. Belk, S. Crener, S. Czellar, D. Dahlhoff, D. Dubois, G.M. Eckhardt, D. Goor, D. Grewal, H. Hagtvedt, K. Hung, A. Keinan, R.V. Kozinets, G. Laurent, L. Malär, F. Morhart, M. Pandelaere, V.M. Patrick, A.L. Roggeveen, E. Samsioe, B. Schmitt, E. Schweiger, L.J. Shrum, A.T. Stephen, D.K. Tse, L.M. Visconti, Y. Wang, K. Wilcox, J.L. Zaichkowsky, J. Zhang

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About the Author

Edited by Felicitas Morhart, Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland, Keith Wilcox, Professor of Marketing and Macy's Foundation Professor, Mays Business School, Texas A&M University, US and Sandor Czellar, Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing
Publication date
2020
Language
English
ISBN 10 
1786436345
ISBN 13 
9781786436344
Binding
Hardcover
Number of pages
368
Editor
Morhart Felicitas, Wilcox Keith, Czellar Sandor

Other Popular Editions of the Same Title

9781802206418: Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)

Featured Edition

ISBN 10:  1802206418 ISBN 13:  9781802206418
Publisher: Edward Elgar Publishing, 2021
Softcover