Synopsis
Persuasion is not the same as negotiation, which is more geared towards a compromise or a degree of backing down. Rather persuasion is the power to convince the opposing party to your way of thinking either through means of influence, power or motivation. This book covers key tactics to guarantee persuasiveness; language appropriate to persuasion; relating benefits to individuals (the tailored approach); credibility; Avoid exaggeration; adding a demonstration; maximizing your chances; handling and overcoming objections; respecting alternative choices; and dealing with “maybe."
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About the Author
Patrick Forsyth has run Touchstone Training & Consultancy since 1990. His other books include Marketing: A Guide to the Fundamentals and Outstanding Confidence in a Week.
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Paperback. Condition: New. Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:Mastering persuasive languagePersonalising your pitch: "the tailored approach"Conveying credibilityHandling and overcoming objectionsDealing with "maybe"Take advantage of every opportunity, starting today. Seller Inventory # LU-9781787197947
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Smart Skills: Persuasion
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Paperback. Condition: New. Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:Mastering persuasive languagePersonalising your pitch: "the tailored approach"Conveying credibilityHandling and overcoming objectionsDealing with "maybe"Take advantage of every opportunity, starting today. Seller Inventory # LU-9781787197947
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Smart Skills: Persuasion (Paperback)
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Legend Press Ltd, London, 2018
ISBN 10: 1787197948
ISBN 13: 9781787197947
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Paperback. Condition: new. Paperback. Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:Mastering persuasive languagePersonalising your pitch: "the tailored approach"Conveying credibilityHandling and overcoming objectionsDealing with "maybe"Take advantage of every opportunity, starting today. Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781787197947