Exposure: Insider secrets to make your business a go-to authority for journalists - Softcover

Cowie, Felicity

Softcover

ISBN 10: 1788603397 ISBN 13: 9781788603393

Publisher: Practical Inspiration Publishing, 2022

Synopsis

** Business Book Awards 2023 Finalist **

Have you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’

• Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage
• How to prepare your business to become a go-to authority for journalists from day one
• The end-to-end process of getting media coverage, demystified
• How to align media relations with your growth strategy and scale coverage

Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results

FELICITY COWIE is a media relations troubleshooter for some of the world’s leading organisations and former BBC News and Panorama journalist. She’s worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU...

"A must-read for founders. This is truly a game-changing guide" Eileen Burbidge MBE

About this title

About the Author

Felicity Cowie is a media relations coach who empowers early-stage businesses to work with journalists to gain competitive advantage. Having been pitched at least 100,000 story ideas in 15 years as a journalist, she knows what breaks through and why, and her mission is to help new businesses collaborate effectively with newsrooms to make an impact from the start!
As a journalist, she worked as a producer on the BBC's main news planning desk (for all its national and world news outlets) and was an editor of its investigative documentary series Panorama. She pioneered ‘user generated content’ across BBC News, especially on 7/7, and won two Royal Television Society Awards for her teamwork.
As a media relations consultant and trainer for some of the world’s leading organisations (including the NHS, UCAS, and Virgin), she successfully pitched, and coached others to pitch, stories resulting in 1000s of pieces of media coverage.

From the Back Cover

Have you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’

• Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage
• How to prepare your business to become a go-to authority for journalists from day one
• The end-to-end process of getting media coverage, demystified
• How to align media relations with your growth strategy and scale coverage

Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results

FELICITY COWIE is a media relations troubleshooter for some of the world’s leading organisations and former BBC News and Panorama journalist. She’s worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU...

Edition details

• Publisher: Practical Inspiration Publishing
• Publication date: 2022
• Language: English
• ISBN 10: 1788603397
• ISBN 13: 9781788603393
• Binding: Paperback
• Number of pages: 234