Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

3 avg rating
( 2 ratings by Goodreads )
 
9781840649123: Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
View all copies of this ISBN edition:
 
 

Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the substantial role of marketing in the success of small firms which have emerged in the new business environment of the past 10 to 15 years. Entrepreneurial marketing is especially important for small, developing firms which have to consider emerging business and market trends, and so a model is presented specifically tailored to the needs of expanding entrepreneurial ventures. The authors also critically analyse the extent to which mainstream marketing and entrepreneurship theory are useful in entrepreneurial marketing. They argue that to be fully effective, marketing must be viewed from a broad perspective and as a value-creating process. In order to understand the dynamic pattern of growth of small entrepreneurial ventures, they emphasise the importance of making a clear distinction between: * managerial growth and entrepreneurial growth * entrepreneurship, management and leadership * transactional marketing, relationship marketing and complex combinations * focal organisations and virtual organisations * explorative learning and exploitative learning * value configurations and value chains. This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era.

"synopsis" may belong to another edition of this title.

About the Author:

Bjoern Bjerke, Linnaeus University, Sweden and Claes M. Hultman, Professor of Marketing, Faculty of Business, OErebro University, Sweden

Review:

`. . . this book addresses a relevant and growing body of interface research. Bjerke and Hultman are to be congratulated for the development of arguments that are presented in detail. . .' -- Eleanor Shaw, International Small Business Journal `The cornerstones of the book's thesis are core aspects of knowledge, change, understanding, marketing behaviour and entrepreneurship, in the context of small firms. The focal aspect of the book is marketing of small firms which are growing through entrepreneurship, in essence entrepreneurial marketing. This is a scholarly text which presents complex perspectives in a thoughtful, well founded and researched format. It reviews the core concepts studiously and produces a conceptual framework of insight and vision. As someone who has worked in this field for most of my academic life, I was pleased to be enlightened by the carefully integrated constructs of the book. I thoroughly enjoyed reading this volume. It is a must read for serious scholars of entrepreneurial marketing.' -- David J. Carson, University of Ulster, UK `This is a "must read" book for all those involved in academic marketing and management practice. In my view, Professors Bjerke and Hultman have made a critical contribution to marketing, entrepreneurship and economic literature with this book. They present a new and compelling vision of our contemporary market environment and challenge us to think in new ways. A unique feature of the book is that it is based on extensive and well grounded data from Europe, the Americas, Asia and the Pacific Region.' -- Gus Geursen, Monash University, Australia

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781843768517: Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

Featured Edition

ISBN 10:  1843768518 ISBN 13:  9781843768517
Publisher: Edward Elgar Pub, 2004
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Bjerke, Bjorn, Hultman, Claes
Published by Edward Elgar Pub (2002)
ISBN 10: 1840649127 ISBN 13: 9781840649123
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Edward Elgar Pub, 2002. Hardcover. Condition: New. Never used!. Seller Inventory # P111840649127

More information about this seller | Contact this seller

Buy New
US$ 88.86
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Bjorn Bjerke; Claes Hultman
ISBN 10: 1840649127 ISBN 13: 9781840649123
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # S-1840649127

More information about this seller | Contact this seller

Buy New
US$ 116.86
Convert Currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, Rates & Speeds

3.

Bjorn Bjerke, Claes Hultman
Published by Edward Elgar Pub (2002)
ISBN 10: 1840649127 ISBN 13: 9781840649123
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Edward Elgar Pub, 2002. Hardcover. Condition: New. Seller Inventory # DADAX1840649127

More information about this seller | Contact this seller

Buy New
US$ 118.61
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Bjorn Bjerke; Claes Hultman
Published by Edward Elgar Pub (2002)
ISBN 10: 1840649127 ISBN 13: 9781840649123
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Edward Elgar Pub, 2002. Condition: New. book. Seller Inventory # M1840649127

More information about this seller | Contact this seller

Buy New
US$ 150.10
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Bjorn Bjerke, Claes M. Hultman
Published by Edward Elgar Publishing Ltd, United Kingdom (2002)
ISBN 10: 1840649127 ISBN 13: 9781840649123
New Hardcover Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Edward Elgar Publishing Ltd, United Kingdom, 2002. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the substantial role of marketing in the success of small firms which have emerged in the new business environment of the past 10 to 15 years. Entrepreneurial marketing is especially important for small, developing firms which have to consider emerging business and market trends, and so a model is presented specifically tailored to the needs of expanding entrepreneurial ventures. The authors also critically analyse the extent to which mainstream marketing and entrepreneurship theory are useful in entrepreneurial marketing. They argue that to be fully effective, marketing must be viewed from a broad perspective and as a value-creating process. In order to understand the dynamic pattern of growth of small entrepreneurial ventures, they emphasise the importance of making a clear distinction between: * managerial growth and entrepreneurial growth * entrepreneurship, management and leadership * transactional marketing, relationship marketing and complex combinations * focal organisations and virtual organisations * explorative learning and exploitative learning * value configurations and value chains. This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era. Seller Inventory # BTE9781840649123

More information about this seller | Contact this seller

Buy New
US$ 179.65
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Bjerke, Bjorn/ Hultman, Claes
Published by Edward Elgar Pub (2002)
ISBN 10: 1840649127 ISBN 13: 9781840649123
New Quantity Available: 5
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Edward Elgar Pub, 2002. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # T5-9781840649123

More information about this seller | Contact this seller

Buy New
US$ 199.29
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Bjorn Bjerke/ Claes Hultman
Published by Edward Elgar Pub (2002)
ISBN 10: 1840649127 ISBN 13: 9781840649123
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Edward Elgar Pub, 2002. Hardcover. Condition: Brand New. 259 pages. 9.25x6.25x1.00 inches. In Stock. Seller Inventory # zk1840649127

More information about this seller | Contact this seller

Buy New
US$ 220.98
Convert Currency

Add to Basket

Shipping: US$ 9.94
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Bjorn Bjerke; Claes M. Hultman
Published by Edward Elgar Publishing Ltd (2002)
ISBN 10: 1840649127 ISBN 13: 9781840649123
New Hardcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Edward Elgar Publishing Ltd, 2002. Condition: New. Seller Inventory # TV9781840649123

More information about this seller | Contact this seller

Buy New
US$ 234.34
Convert Currency

Add to Basket

Shipping: US$ 3.48
From Germany to U.S.A.
Destination, Rates & Speeds