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This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.
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Geoffrey A. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies. He is also a venture partner with Mohr Davidow Ventures, a venture capital firm. Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine.
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Book Description Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR009219078
Book Description Capstone Publishing Ltd. Paperback. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1841120006I5N00
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001490921
Book Description Capstone Publishing Ltd, 1998. Paperback. Condition: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Inscription. Please note this book has an inscription on the inside page. The book is still very readable, and the price has been adjusted accordingly. Thanks. Aged book. Please note this book is over 20 years old. It will therefore have tanned pages, age spots and plenty of shelf wear. However, for its age it is still very useable, and a great read. Seller Inventory # CHL3590660
Book Description Capstone, 1998. Paperback. Condition: Used; Good. Seller Inventory # mon0001631831
Book Description Capstone Publishing Ltd, 1998. Paperback. Condition: Very Good. Shipped from the UK. Seller Inventory # mon0000281858
Book Description Capstone Publishing Ltd, 1998. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 7334428
Book Description Capstone Publishing, 1998. Paperback. Condition: Used: Good. Seller Inventory # SONG1841120006