Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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9781841120003: Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.

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About the Author:

Geoffrey A. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies. He is also a venture partner with Mohr Davidow Ventures, a venture capital firm. Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine.

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Geoffrey A Moore
Published by Capstone Publishing Ltd (1998)
ISBN 10: 1841120006 ISBN 13: 9781841120003
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