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This is one of a series that shows how the big shots of the business world have attained their positions in which they control huge empires and command vast personal fortunes. The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.
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Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village's de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. The News Corp empire spans 780 businesses in 52 companies including BskyB, News International, the Los Angeles Dodgers, 20th Century Fox and Star TV.
Murdoch is a phenomenon: the ultimate deal-maker. How does he do it? Now brought completely up-to-date for this new edition, Business the Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success.
One: Go with the Flow
Two: Goodbye Mr Nice Guy
Three: Place Your Bets
Four: Lead from the Front
Five: King of the Nitty Gritty
Six: DNA Marketing
Seven: Speed Freaks
Eight: Think Tomorrow Today
Nine: Ambition Never Dies
Ten Drive the Company
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Book Description Capstone Publishing Ltd, 1998. Condition: New. book. Seller Inventory # M1841120022
Book Description Capstone Publishing Ltd, 1998. Paperback. Condition: Brand New. 120 pages. 8.30x5.20x0.60 inches. In Stock. Seller Inventory # 1841120022
Book Description Capstone Publishing Ltd, 1998. Paperback. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1841120022n