Sticky Wisdom: How to Start a Creative Revolution at Work

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9781841120218: Sticky Wisdom: How to Start a Creative Revolution at Work
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We all know how important creativity is at work. New ideas, freshsolutions, and innovative approaches are always talked about, butrarely ever practiced.
?Whatif!, Second Edition gives you the power, insight, and courageto capture the essence of creativity at work. This one-of-a-kindbook breaks creativity into six practical behaviors and shows youhow all of us--not just the wacky genuis--is packed with creativepotential.

This fully updated and expanded edition explores areas that thefirst edition did not, filled with new insights, stories, and casesit will help you find or recapture your creativity with provenexercises that will help unlock the creative potential in anyone.

"synopsis" may belong to another edition of this title.

From the Back Cover:

What if you reallly knew how to organize creativity at work - notjust talk about the need for it?

What if the answer was to change the way you behave - not theway you think?

What if you started a creative revolution at work now?

Sticky Wisdom is a revised and updated edition of thebook ?What If!: How to Start a Creative Revolution at Workwhich was published to worldwide acclaim.

Here's what people said about the book:

"I've seen ?What If! in action and it works. This book oncreativity in business is the business" Alan Yentob - Director ofDrama, Entertainment and Children, BBC

"I loved this book. The behaviours and values that ?What If! soclearly express are ones which we should all aspire to...read it."Jerry Greenfield - Co-founder Ben and Jerry's Ice Cream

"A really practical book of tried and tested techniques to turnthe switch of creative thinking on instead of off." Sir John HarveyJones

"A must read! Finally a book that captures the REAL essence ofwhat creativity at work looks like. ?What If! has opened the doorto a revolutionary way of thinking and doing! If you've beensearching for answers on how to create the cutting edge ideas thatset you apart from the competition...this book is the answer!" RitaBailey - Director, Southwest Airlines University for People
"I started to read ?What If! on holiday together wih Bill Bryson'sNotes from a Small Island. ?What If! won hands down forentertainment and value and every page seemed to strike a chord. Itshould be required reading for anyone who wants to understand whytheir organization is not creative, why that's important and whatcan be done to grow creativity." Sir Michael Bichard - Permanent UKUndersecretary of State for Education and Employment 1995-2001

"We can all recognise and appreciate creativity when we admirethe finished article, but oh how difficult it is with a blank sheetof paper! This book sets out strategies that really work to getfrom A to B." John Coombs - Managing Director, UnileverVentures.

From the Inside Flap:

What if you could spot what's killing creativity in yourorganization right now?

What if you could stop yourself squashing ideas and startgrowing them instead?

What if you could help everyone at work to be creative?

What if you stopped talking about how important creativity isand started to take practical steps to make it happen.

But most of all....

What if there was a step-by-step guide that showed you exactlyhow to do it?

Instinctively we all know that creativity at work is important,but for many of us it feels either difficult or intimidating.

Sticky Wisdom delivers powerful insights that takecreativity out of the hands of 'creative people' and puts it backwhere it belongs, with all of us. It breaks creativity out into sixpractical behaviours and shows how every one of us - not just thewacky geniuses - is packed with creative potential. We can start acreative revolution by adopting six behaviours:
Freshness
Greenhousing
Realness
Momentum
Signalling
Courage

These are the behaviours you can identify in highly creative andhigh-performing teams. These are the behaviours that you can startapplying today to revolutionize your life.

Suddenly creativity isn't such a mystery. Sticky Wisdommakes it easy to talk about, easy to practise and easy to remember.Above all, it makes it easy to get on and do!

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