Big Shots: Business the Rupert Murdoch Way

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9781841121505: Big Shots: Business the Rupert Murdoch Way

Now brought completely up--to--date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdocha s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

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From the Inside Flap:

Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village's de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. The News Corp empire spans 780 businesses in 52 companies including BskyB, News International, the Los Angeles Dodgers, 20th Century Fox and Star TV.

Murdoch is a phenomenon: the ultimate deal-maker. How does he do it? Now brought completely up-to-date for this new edition, Business the Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success.

From the Back Cover:

One: Go with the Flow

Two: Goodbye Mr Nice Guy

Three: Place Your Bets

Four: Lead from the Front

Five: King of the Nitty Gritty

Six: DNA Marketing

Seven: Speed Freaks

Eight: Think Tomorrow Today

Nine: Ambition Never Dies

Ten Drive the Company

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Book Description John Wiley and Sons Ltd, United Kingdom, 2002. Paperback. Book Condition: New. 2nd Revised edition. 224 x 152 mm. Language: English . Brand New Book. Now brought completely up--to--date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdocha s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire. Bookseller Inventory # AAH9781841121505

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