Digital Storm: Fresh Business Strategies from the Electronic Marketplace

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9781841121680: Digital Storm: Fresh Business Strategies from the Electronic Marketplace
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Digital Storm is not about the internet. It is about doing business in the new century. In 1999 Lou Gerstner, Chief Executive of IBM, commented: "The dot.coms are only the fireflies before the storm." While much has been written about the fireflies, the current book focuses on the storm. More specifically, it provides insights to help companies sail through the digital storm, while exposing shortcomings in past and present concepts.

Leading companies are still licking their wounds from the early turbulences of the digital storm and unable to comprehend the ensuing lull. This book will help them to fully grasp the underlying forces that are re-shaping the way business is done.

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From the Back Cover:

"No company doing business in the 21st century can escape the digital storm. You can be ill-prepared or well-prepared. I'd rather you be well-prepared. Absorbing the lessons of the current book will be a regarding investment of your time." Hasso Plattner, CEO and Co-Founder, SAP

"As the dust settles on the Internet boom, we can all benefit by taking a close look at what we learned. Companies like Enron were able to revolutionize their businesses and are even more excited about the future. Whether you're building on your own success, preparing to get back in the game or just starting out, Philipp Gerbert and his colleagues have put a great collection of research and insights at your fingertips." Jeff Skilling, CEO, Enron Corporation

"While Internet valuations have faded, the importance of managing an e-business is actually increasing rapidly. Digital Storm provides unique insights into what has been learned in the electronic marketplace and how to address future challenges. The book also emphasizes the critical importance of the management software layer of e-business for the realization of successful innovative concepts." Sanjay Kumar, CEO, Computer Associates

"E-business is turning from hype to reality. Networking the chain has become a high priority in order to gain speed and efficiencies. DaimlerChrysler has addressed this challenge with the group wide DCXNET initiative. Digital Storm follows the same philosophy and provides unique insights into what has been learned and how to address these future challenges." Juergen Schrempp, CEO

"Digital Storm is not about the Internet, it is about doing business in the 21st century. Having myself steered a pioneer through the early turbulences in the electronic marketplace I congratulate the authors on their well-written, comprehensive summary of the lessons learned and the critical issues for future value creation." Mark Walsh, Chairman and Co-Founder, VerticalNet

"Based on our extensive experience in B2B E-Commerce we welcome Digital Storm as an insightful discussion of the subject after the hype. The book gives a well-written and comprehensive analysis of the lessons learned, and it provides an indispensable guide for companies seeking to seize strategic opportunities as the e marketplace continues to evolve." Douglas M. McCraken, CEO, Deloitte Consulting.

"This book meets a profound need in today's business environment: how to take strategic advantage of the fundamental power of the Internet. Mercifully the authors know their stuff and offer solid evidence regarding what will be profitable deployment of technology. Every leader should digest their well crafted recommendations." John O'Neil, CEO, Center of Leadership renewal

"Digital Storm is a refreshing analysis of the new realities in B2B E-Commerce. Business leaders will find realistic, practical advice on how to leverage the Internet in the current environment to build sustaining customer relationships." Regis McKenna.

From the Inside Flap:

The world-renowned McKenna Group, and colleagues OC & C, provide the most complete picture to date of the electronic business to business landscape and its likely evolution.

Digital Storm is not about the internet. It is about doing business in the new century. In 1999 Lou Gerstner, Chief Executive of IBM, commented: "The dot.coms are only the fireflies before the storm." While much has been written about the fireflies, the current book focuses on the storm. More specifically, it provides insights to help companies sail through the digital storm, while exposing shortcomings in past and present concepts.

Leading companies are still licking their wounds from the early turbulences of the digital storm and unable to comprehend the ensuing lull. This book will help them to fully grasp the underlying forces that are re-shaping the way business is done.

The McKenna Group from Silicon Valley is the leading strategic consulting form for technology-enabled growth. Digital Storm is its definitive statement on how business will be conducted in a networked world - starting now. It is about creating and executing strategies that work and ensuring that companies profit from the fundamental revolution being created by the electronic marketplace. The book provides examples from innovative enterprises including Dell, Enron, Cisco and GE, from pioneers, such as VerticalNet, as well as many sectors analyses to illustrate its perspectives.

Digital Storm is the authoritative resource for the next generation of e-business.

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