Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet

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9781841121703: Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet
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This book is about - but not only about - Napster. The story ofNapster is important in its own right, but its legacy even more so.The phenomenon that surrounds Napster has highlighted theextraordinary potential for the mass mobilisation of consumer andcommunity power. This irresistible force - the underground Internet- has blown apart conventional models of doing business.

Merriden charts the birth of Napster and its genesis in Internetmusic communities. He describes in detail how big businesses feltcomplacent enough to ignore Napster, only to turn on it when thetruth about their business models dawned. As the big companies gotnasty, Bertelsmann and Thomas Middelhof broke ranks and did a dealwith Napster.

The rapid spread in Napster's popularity has made manybusinesses sit up and notice. And it wasn't just because of thecourt room battles highlighted by the media every day. Someestimates put the peak number of Napster users at around 58million. Hard to ignore the cries of the masses. Through theaftermath of those bloody court rooms, Napster has left a lastingimpact on the future of e-business. This legacy affects more thanmusic and record companies. In irresistible forces, Trevor Merridenshows how all businesses who have an interest in the Internetshould pay attention. The influence on business of file sharing andpeer-to-peer technology will be profound in the years ahead.

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"I believe that the peer-to-peer technology on which Napster isbased has the potential to be adopted for many different uses.People generally speak about the ability to share other kinds offiles in addition to music, and indeed, Napster has been contactedby entities such as the Human Genome project that are interested insharing information among specific communities of interest. Butpeer-to-peer technology, or distributed computing, also hastremendous opportunity for sharing resources or computing power,lowering information and transaction costs. Peer-to-peer could beused to create a pool of resources in aggregate to solve a range ofcomplex storage, processing and bandwidth problems. Peer-to-peeralso has the potential to change today's understanding of therelationship between source and site. Think how much faster andmore efficient the internet could be is instead of alwaysconnecting you to a central server every time you click on to a website, your computer would find the source that housed thatinformation nearest to you - if it's already on the compter of thekid down the hall, why travel halfway around the world to retrieveit? A number of companies, from Intel on down to small start-ups,are looking at ways to develop peer-to-peer technology, and Ibelieve that many of them will succeed."
Shawn Fanning, Napster creator, on the wider potential ofpeer-to-peer networking

About the Author:

Trevor Merriden is a journalist specializing in the application of new technology and ideas. He has written, lectured and broadcast on a wide range of business and economic issues for media in Europe, North America and Australiasia. He is currently Editor-in-Chief of Internet Business magazine.

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9780613916271: Irresistible Forces: The Business Legacy of Napster & the Growth of the Undergro

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Book Description John Wiley and Sons Ltd, United Kingdom, 2001. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. This book is about -- but not only about -- Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force -- the underground Internet -- has blown apart conventional models of doing business. Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster. The rapid spread in Napstera s popularity has made many businesses sit up and notice. And it wasna t just because of the court room battles highlighted by the media every day. Some estimates put the peak number of Napster users at around 58 million. Hard to ignore the cries of the masses. Through the aftermath of those bloody court rooms, Napster has left a lasting impact on the future of e--business. This legacy affects more than music and record companies. In irresistible forces, Trevor Merriden shows how all businesses who have an interest in the Internet should pay attention. The influence on business of file sharing and peer--to--peer technology will be profound in the years ahead. Seller Inventory # AAH9781841121703

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Book Description John Wiley and Sons Ltd, United Kingdom, 2001. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. This book is about -- but not only about -- Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force -- the underground Internet -- has blown apart conventional models of doing business. Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster. The rapid spread in Napstera s popularity has made many businesses sit up and notice. And it wasna t just because of the court room battles highlighted by the media every day. Some estimates put the peak number of Napster users at around 58 million. Hard to ignore the cries of the masses. Through the aftermath of those bloody court rooms, Napster has left a lasting impact on the future of e--business. This legacy affects more than music and record companies. In irresistible forces, Trevor Merriden shows how all businesses who have an interest in the Internet should pay attention. The influence on business of file sharing and peer--to--peer technology will be profound in the years ahead. Seller Inventory # AAH9781841121703

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