Channel Management: Marketing 04.07

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9781841121956: Channel Management: Marketing 04.07
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Fast track route to effective channel management

Covers key channel management techniques, from deciding the mixand ensuring customer focus monitoring performance and channelinnovation

Examples and lessons from benchmark companies, including Sharp andSanwa and ideas from the smartest thinkers

Includes a glossary of key concepts and a comprehensive resourcesguide

ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

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ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who needto master the latest business thinking and practice quickly.

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Fast track route to effective channel management

Covers key channel management techniques, from deciding the mixand ensuring customer focus to monitoring performance and channelinnovation

Examples and lessons from benchmark companies, including Sharpand Sanwa and ideas from the smartest thinkers

Includes a glossary of key concepts and a comprehensiveresources guide

"About this title" may belong to another edition of this title.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2002. Paperback. Condition: New. Language: English . Brand New Book. This is the fast track route to effective channel management. It covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. It includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It includes a glossary of key concepts and a comprehensive resources guide. ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world s smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and, Life and Work. ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Seller Inventory # AAH9781841121956

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Book Description John Wiley and Sons Ltd, United Kingdom, 2002. Paperback. Condition: New. Language: English. Brand new Book. This is the fast track route to effective channel management. It covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. It includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and, Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Seller Inventory # AAH9781841121956

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Book Description John Wiley and Sons Ltd, United Kingdom, 2002. Paperback. Condition: New. Language: English. Brand new Book. This is the fast track route to effective channel management. It covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. It includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and, Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Seller Inventory # LIE9781841121956

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