Smart Marketing (Smart Things to Know About (Stay Smart!) Series) - Softcover

Mariotti, John L.

Softcover

ISBN 10: 1841125857 ISBN 13: 9781841125855

Publisher: Capstone, 2007

Synopsis

Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever.

Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them.

If you really want to be one of the top marketers in the new economy this is the right book for you. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing:

* You must have a plan * Get close to your customers * Do your homework * Remember relationships * Use the speed and reach of technology

About this title

From the Inside Flap:

Smart books are essential primers to the key issues facing business people. they are practical and action-oriented, providing instant knowledge for ambitious and information-hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. they are the perfect resource for time-starved business people everywhere!

Each smart book contains icons, features and signposts to help you quickly use the ideas in your career and business:

• Smart Things to Say
  Gives you inside tips and tricks
• Smart Quotes
  What the experts say
• Smart People to Have on Your Side
  Make friends with the gurus
• Killer Questions
  Ideas to make your colleagues jump
• Smart Voices
  Real People from Smart Companies
• Smart Answers to Tough Questions
  Help you stay out of trouble and ahead of the game

About the Author:

John L Marriotti is President and CEO of the The Enterprise Group, time-shared executive advisors providing strategic, marketing and operational consulting and advisory services. An experienced executive, he serves on five corporate boards and was formerly President of Huffy Bicycles and Rubbermaid Office Products Group. He is is author of seven business books including Marketing Express and Smart Things to Know About Brands as well as a novel, The Silence. He has written over 200 columns and features for publications as diverse as The American Management Association, Management Centre Europe and Executive Excellence. He is an interntionally recognised speaker and consultant and holds Bachelors and Masters degrees in Engineering.

His web address is www.marriotti.net

About this edition

• Publisher: Capstone
• Publication date: 2007
• ISBN 10: 1841125857
• ISBN 13: 9781841125855
• Binding: Paperback
• Edition number: 1
• Number of pages: 352