John L. Mariotti Marketing Express

ISBN 13: 9781841127040

Marketing Express

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9781841127040: Marketing Express

Marketing express is the fast-track route to mastering all aspects of marketing.

It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.

It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.

It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work."

Marketing express gets straight to the essentials so you can read up and act...fast.

"synopsis" may belong to another edition of this title.

About the Author:

John Mariotti is an internationally recognised executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing.

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John L. Mariotti
Published by John Wiley and Sons Ltd, United Kingdom (2006)
ISBN 10: 1841127043 ISBN 13: 9781841127040
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Book Description John Wiley and Sons Ltd, United Kingdom, 2006. Paperback. Book Condition: New. 2nd Revised edition. 168 x 124 mm. Language: English . Brand New Book. Marketing express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and WalMart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of ten steps to making it work. Marketing express gets straight to the essentials so you can read up and act.fast. Bookseller Inventory # AAH9781841127040

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John L. Mariotti
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Book Description John Wiley and Sons Ltd, United Kingdom, 2006. Paperback. Book Condition: New. 2nd Revised edition. 168 x 124 mm. Language: English . Brand New Book. Marketing express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and WalMart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of ten steps to making it work. Marketing express gets straight to the essentials so you can read up and act.fast. Bookseller Inventory # AAH9781841127040

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