The Upside: From Risk Taking to Risk Shaping - How to Turn Your Greatest Threat into Your Biggest Growth Opportunity

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9781841127859: The Upside: From Risk Taking to Risk Shaping - How to Turn Your Greatest Threat into Your Biggest Growth Opportunity
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In this book Adrian Slywotzky explains how to take a unique, counterintuitive approach to the key issue for every business - growth - by turning big threats into big oppotunities.

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About the Author:

Adrian Slywotzky is a Managing Director of Mercer Management Consulting and is one of Industry Week s six influential people in management. Slywotzky has worked extensively at the CEO level for several major corporations on issues relating to new business development and value growth. His focus has been on developing customer-based strategic perspectives and effective new business designs. In addition to co-authoring How to Grow When Markets Don't, Slywotzky is a co-author of The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits (Times Business/Random House), which Business Week magazine named to its list of Top 10 Business Books of 1998. He is also co-author of How Digital Is Your Business (Crown Business), Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business (Times Business/Random House), and author of The Art of Profitability (Warner Business Books) and Value Migration: How to Think Several Moves Ahead of the Competition (Harvard Business School Press). As a frequent speaker on the changing face of business strategy, Value Migration(R), and Business Design, Slywotzky has been featured at The World Economic Forum at Davos and at numerous conferences sponsored by The Conference Board and The Planning Forum. He was a keynote speaker at the 1997 Microsoft CEO Summit, and has been the keynote speaker at the Forbes CEO Forum, the Fortune CEO Conference, and the Fortune CIO Conference.

Review:

"Adrian Slywotzky's important new book". (Financial Times, 10th May 2007) "This is a fascinating book". (Credit Control Journal, Vol 29 #1)

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Book Description John Wiley and Sons Ltd, United Kingdom, 2007. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. In this book Adrian Slywotzky explains how to take a unique, counterintuitive approach to the key issue for every business - growth - by turning big threats into big oppotunities. Seller Inventory # AAH9781841127859

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