The internet is the fastest-growing medium in history. From its roots as a computer network for academics and the military, it has become a multi-layered and multi-faceted system of communication. It is also rapidly becoming an important advertising medium which has the unique effect of changing the way other 'traditional' media work.
E-media gathers together over 40 industry experts to provide informed advice about the internet and other digital media. The book is divided into seven broad themes:
* The internet: how it can be used as an effective advertising medium
* Digital consumers: who they are and what they want
* Company web presence: business and content strategy building a site and testing
* Marketing and advertising: how to develop a marketing strategy, different types of campaign and how to measure their effectiveness
* Business issues: e-commerce, databases and the law
* Media owners and how they view the Internet
* Other digital media: TV, radio, kiosks, mobile telecommunications and the future
This practical guide shows how to use the Internet and other digital media effectively and provides detailed campaign advice. It is a must-read for advertisers, agencies, the media and everyone using the Internet as a marketing communication tool.
"synopsis" may belong to another edition of this title.
Jeremy Swinfen Green is Digital Media Director at the Carat Group, Europe's largest independent media communications agency. His responsibilities include digital media strategy, new service development and co-ordinating digital media services for international clients. He holds degrees from the University of Oxford and City University and is also a director of the International Electronic Publishing Research Centre.
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Book Description -. Paperback. Book Condition: Very Good. E-media: How to Use Electronic Media for Effective Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9781841160559
Book Description Admap Publications 01/03/2000, 2000. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9781841160559
Book Description Admap Publications 01/03/2000, 2000. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9781841160559
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Book Description Admap Publications, 2000. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4117735
Book Description World Advertising Research Center, U.S.A., 2000. Paperback. Book Condition: Good. Reasonable and presentable paperback. Some shelf wear to the covers. Good binding and the text flows clearly. Enjoy this reliable edition. Book. Bookseller Inventory # HIAUTUMN0915129
Book Description Admap Publications, 2000. Paperback. Book Condition: Good. E-media: How to Use Electronic Media for Effective Marketing Communications This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9781841160559