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Mark Pendergrast's history is a microcosm of American enterprise. Invented as a patent medicine with a cocaine kick, Coca-Cola is today 99 per-cent sugar water, the world's most distributed product, available in over 185 countries, more than the membership of the United Nations. All a far cry from the chance invention of Dr. John Smith Pemberton, a morphine addict in Atlanta, Georgia, just over a century ago.
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Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.From The Washington Post:
"An encyclopedic history of Coke and its subculture. [Pendergrast] has used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."
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Book Description Orion Business (an Imprint of The Orion Publishing Group Ltd ), 2000. Trade paperback. Condition: Very Good. 9.06 X 6.14 X 1.81 inches. Seller Inventory # 365403
Book Description Cassel, 2000. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01842030426-G
Book Description Orion Business (an Imprint of Th 4/1/2000, 2000. Paperback. Condition: VeryGood. Creasing to cover, Creasing to spine. Seller Inventory # B2-3403
Book Description Orion Business (an imprint of the Orion Publishing Group), London, 2000. Soft cover. Condition: Good. 2nd Edition. Creasing and edge wear to cover and spine with 2-cm closed tear to top back cover; bumping to corners; internal pages very good. This is a heavy book and may attract extra postage costs if being sent overseas. Seller Inventory # 083107
Book Description Orion Business (an Imprint of The Orion Publishing Group Ltd ), 2000. Paperback. Condition: Good. 2nd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1842030426