Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple

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9781843549123: Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple

One of USA Today's Best Business Books of 2008-now updated with a new chapter

It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.

This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.

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About the Author:

Leander Kahney is the news editor for and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod.

From Publishers Weekly:

Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs's prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs' life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn't penetrate the Mac man's psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs's management style and its impact on Apple will not be left wanting.
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Published by ATLANTIC BOOKS (2009)
ISBN 10: 1843549123 ISBN 13: 9781843549123
New Paperback Quantity Available: 1

Book Description ATLANTIC BOOKS, 2009. Paperback. Book Condition: NEUF. Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, has turned his personality into a business philosophy. In INSIDE STEVE'S BRAIN, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book, and a New York Times bestseller: part biography and part leadership guide, impossible to put down. - Nombre de page(s) : 294 - Poids : 289g - Langue : eng - Genre : Universitaire, ouvrages de références, Essais, Livres en langue étrangère. Bookseller Inventory # N9781843549123

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