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Synopsis
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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About the Author
Chris Anderson is editor of chief of Wired magazine. He was U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Published by
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # X07C-01268
Quantity: 1 available
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Published by
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G1844138518I3N10
Quantity: 1 available
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Published by
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G1844138518I4N00
Quantity: 1 available
Stock Image
The Long Tail: How Endless Choice Is Creating Unlimited Demand
Published by
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G1844138518I3N00
Quantity: 1 available
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Published by
Cornerstone, United Kingdom, London, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001272990
Quantity: 2 available
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The Long Tail : How Endless Choice Is Creating Unlimited Demand
Published by
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 1570891-6
Quantity: 1 available
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Published by
Random House Business 03/05/2007, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781844138517
Quantity: 2 available
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1430418
Quantity: 2 available
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Published by
Random House Business 03/05/2007, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781844138517
Quantity: 2 available
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Published by
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Used
Softcover
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Como nuevo. : En este innovador libro, Chris Anderson explora cómo la abundancia de opciones transforma los modelos de negocio tradicionales. Demuestra que el futuro del comercio no reside en los éxitos de ventas masivos, sino en la suma de nichos de mercado que, en conjunto, superan las ventas convencionales. Anderson analiza cómo la economía de la 'cola larga' se aplica a diversas industrias, desde juguetes hasta publicidad, y ofrece una visión del futuro empresarial en la era de Internet. EAN: 9781844138517 Tipo: Libros Categoría: Negocios y Economía Título: The Long Tail: How Endless Choice Is Creating Unlimited Demand Autor: Chris Anderson Editorial: Hachette Books Idioma: en Páginas: 256 Formato: tapa blanda. Seller Inventory # Happ-2023-09-07-cbeb6404
Quantity: 1 available