Items related to Film Marketing into the Twenty-First Century
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing.
The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
"synopsis" may belong to another edition of this title.
About the Author:
Joel Augros is Associate Professor of Film at the Université Paris 8 - Vincennes, France.
Nolwenn Mingant is Associate Professor of American Studies at the Université de Nantes, France. She is the author of Hollywood à la conquête du monde: Marché, stratégies, influences (2010). She is a co-founding member of research group CinEcoSA and co-organizer of research seminar MENA Cinema.
Cecilia Tirtaine is Senior Lecturer in British Studies at the Université Sorbonne Nouvelle - Paris 3, France. She is a co-founding member of research group CinEcoSA, and a co-founder and associate editor of peer-reviewed international online journal InMedia.
Nolwenn Mingant is Associate Professor of American Studies at the Université de Nantes, France. She is the author of Hollywood à la conquête du monde: Marché, stratégies, influences (2010). She is a co-founding member of research group CinEcoSA and co-organizer of research seminar MENA Cinema.
Cecilia Tirtaine is Senior Lecturer in British Studies at the Université Sorbonne Nouvelle - Paris 3, France. She is a co-founding member of research group CinEcoSA, and a co-founder and associate editor of peer-reviewed international online journal InMedia.
"About this title" may belong to another edition of this title.
- PublisherBritish Film Institute
- Publication date2015
- ISBN 10 1844578399
- ISBN 13 9781844578399
- BindingHardcover
- Edition number1
- Number of pages288
- Rating
Buy New
Learn more about this copy
US$ 117.11
Shipping:
US$ 8.56
From Italy to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Film Marketing into the Twenty-First Century
Published by
British Film Institute
(2015)
ISBN 10: 1844578399
ISBN 13: 9781844578399
New
Hardcover
Quantity: 10
Seller:
Rating
Book Description Condition: new. Seller Inventory # 99b5522d9ab6e6ab9d534a6cb0e77b4c
Buy New
US$ 117.11
Convert currency
Stock Image
Film Marketing into the TwentyFirst Century
Published by
British Film Institute
(2015)
ISBN 10: 1844578399
ISBN 13: 9781844578399
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FV-9781844578399
Buy New
US$ 133.54
Convert currency
Stock Image
Film Marketing into the Twenty-First Century
Published by
Bloomsbury Publishing PLC
(2015)
ISBN 10: 1844578399
ISBN 13: 9781844578399
New
Hardcover
First Edition
Quantity: 5
Seller:
Rating
Book Description Condition: New. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486. . 2015. 1st ed. 2015. Hardcover. . . . . Seller Inventory # V9781844578399
Buy New
US$ 130.91
Convert currency
Stock Image
Film Marketing into the Twenty-first Century
Published by
British Film Inst
(2015)
ISBN 10: 1844578399
ISBN 13: 9781844578399
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Brand New. 200 pages. 8.00x5.00x0.50 inches. In Stock. Seller Inventory # __1844578399
Buy New
US$ 140.77
Convert currency
Stock Image
Film Marketing into the Twenty-First Century
Published by
British Film Institute
(2015)
ISBN 10: 1844578399
ISBN 13: 9781844578399
New
Hardcover
Quantity: 3
Seller:
Rating
Book Description Condition: New. pp. 288. Seller Inventory # 373528617
Buy New
US$ 146.42
Convert currency
Stock Image
Film Marketing into the TwentyFirst Century
Published by
British Film Institute
(2015)
ISBN 10: 1844578399
ISBN 13: 9781844578399
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FV-9781844578399
Buy New
US$ 131.07
Convert currency
Stock Image
Film Marketing into the Twenty-First Century
Published by
Bloomsbury Publishing PLC
(2015)
ISBN 10: 1844578399
ISBN 13: 9781844578399
New
Hardcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486. . 2015. 1st ed. 2015. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9781844578399
Buy New
US$ 159.76
Convert currency
Stock Image
Film Marketing into the Twenty-First Century
Published by
Bloomsbury Publishing PLC
(2015)
ISBN 10: 1844578399
ISBN 13: 9781844578399
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. Seller Inventory # B9781844578399
Buy New
US$ 163.23
Convert currency