Strategic Marketing Management: A Process Based Approach

3.17 avg rating
( 6 ratings by Goodreads )
 
9781844800001: Strategic Marketing Management: A Process Based Approach
View all copies of this ISBN edition:
 
 

Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.

"synopsis" may belong to another edition of this title.

About the Author:

Luiz Moutinho completed his PhD at the University of Sheffield in 1982 and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA, as well as visiting Professorship positions in Taiwan, Lithuania, Slovenia, Portugal, New Zealand and Brazil. He has been a Director of Doctoral programme for seventeen years, (i.e. for the Confederation of Scottish Business Schools, Cardiff Business School and School of Business and Management, University of Glasgow). Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He has published nineteen books and has published extensively in academic journals both in the UK and the USA, e.g. Journal of Business Research, European Journal of Marketing, etc. Current research interests include mathematical and computer modelling in marketing, consumer behaviour, and marketing of services. He is the Editor of the Journal of Modelling in Marketing and Management (JM2).

Review:

"Moutinho and Southern are noted for an innovative and imaginative approach to the teaching of marketing. These principles underpin the approach adopted in this book and it is one that provides a novel integration of theory and practice in relation to strategic marketing." Christine Ennew Professor of Marketing, Nottingham University Business School

"The main strength... lies in the up to date knowledge on academic literature." Bernard Cova, Euromed Management

"Clearly written [and] easy to read" Bernard Cova, Euromed Management

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Luiz Moutinho
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Quantity Available: 3
Seller:
book-net
(Sugarland, TX, U.S.A.)
Rating
[?]

Book Description Condition: New. New Book. Seller Inventory # 1844800008-SBX

More information about this seller | Contact this seller

Buy New
US$ 35.10
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Luiz Moutinho; Geoff Southern
Published by Cengage Learning EMEA (2009)
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Cengage Learning EMEA, 2009. Condition: New. book. Seller Inventory # M1844800008

More information about this seller | Contact this seller

Buy New
US$ 31.84
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

Luiz Moutinho, Geoff Southern
Published by Cengage Learning EMEA (2009)
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Cengage Learning EMEA, 2009. Paperback. Condition: New. 1. Seller Inventory # DADAX1844800008

More information about this seller | Contact this seller

Buy New
US$ 52.37
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Luiz Moutinho, Geoff Southern
Published by Cengage Learning Emea (2008)
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Taschenbuch Quantity Available: 1
Seller:
sparbuchladen
(Göttingen, Germany)
Rating
[?]

Book Description Cengage Learning Emea, 2008. Taschenbuch. Condition: Neu. Gebraucht - Wie neu Titel auf Lager, leichte Lagerspuren/gebrauchspuren, sauber, ohne Makierungen, Versand am selben Werktag der Bestellung bis 16 Uhr! - Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides the final year student with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world. 490 pp. Englisch. Seller Inventory # INF1000017254

More information about this seller | Contact this seller

Buy New
US$ 29.44
Convert currency

Add to Basket

Shipping: US$ 27.66
From Germany to U.S.A.
Destination, rates & speeds

5.

Moutinho
Published by Cengage
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Quantity Available: 1
Seller:
Great-Deals-Bookshop
(Hammonds Plains, NS, Canada)
Rating
[?]

Book Description Cengage. Condition: New. Original Books from across the World in Brand New Condition-9781844800001. book. Seller Inventory # SI-1615

More information about this seller | Contact this seller

Buy New
US$ 65.00
Convert currency

Add to Basket

Shipping: US$ 3.99
From Canada to U.S.A.
Destination, rates & speeds

6.

Luiz Moutinho (author), Geoff Southern (author)
Published by Cengage Learning 2009-11-18, Andover (2009)
ISBN 10: 1844800008 ISBN 13: 9781844800001
New paperback Quantity Available: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Cengage Learning 2009-11-18, Andover, 2009. paperback. Condition: New. Seller Inventory # 9781844800001

More information about this seller | Contact this seller

Buy New
US$ 68.66
Convert currency

Add to Basket

Shipping: US$ 9.80
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Moutinho, Luiz
Published by Cengage Learning EMEA (2009)
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Cengage Learning EMEA, 2009. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CN-9781844800001

More information about this seller | Contact this seller

Buy New
US$ 66.85
Convert currency

Add to Basket

Shipping: US$ 11.77
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Moutinho, Luiz/ Southern, Pat
Published by Thomson Learning Emea (2008)
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Thomson Learning Emea, 2008. Paperback. Condition: Brand New. 1st edition. 250 pages. 10.16x7.72x0.87 inches. In Stock. Seller Inventory # __1844800008

More information about this seller | Contact this seller

Buy New
US$ 90.41
Convert currency

Add to Basket

Shipping: US$ 9.80
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Luiz Moutinho; Geoff Southern
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STR-1844800008

More information about this seller | Contact this seller

Buy New
US$ 98.82
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

10.

Luiz Moutinho
Published by Cengage Learning EMEA (2009)
ISBN 10: 1844800008 ISBN 13: 9781844800001
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Cengage Learning EMEA, 2009. Paperback. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1844800008n

More information about this seller | Contact this seller

Buy New
US$ 110.12
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book