Items related to Principles and Practice of Marketing
Synopsis
Book by Blythe, Jim
"synopsis" may belong to another edition of this title.
About the Author
Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.
Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.
His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...
Review
'A very well structured and thought-provoking textbook which offers contemporary insights into different aspects of marketing and its implications for society.'--Dr Sotiris T. Lalaounis (11/25/2013)
'This book is excellent for those new to marketing as it is easy to read and crammed full of interesting, up-to-date and useful information, whether you are a student or marketing practitioner.'--Julie McKeown (11/25/2013)
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Paperback. Condition: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781844801206
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Principles and Practice of Marketing
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Cengage Learning EMEA 01/12/2005, 2005
ISBN 10: 1844801209
ISBN 13: 9781844801206
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Principles and Practice of Marketing
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Principles & Practice of Marketing
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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