Marketing Planning: A Workbook for Marketing Managers

3 avg rating
( 4 ratings by Goodreads )
 
9781844807826: Marketing Planning: A Workbook for Marketing Managers

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs-all designed to help firms compete more effectively. In addition the marketing plan plays a key role in informing the organisation about the agreed marketing strategy and actions required for implementation. The plan also provides details of resource allocation, responsibilities and timelines, and should address potential obstacles to success. The marketing plan is a road map', providing direction to help the business implement its strategies and achieve its objectives.

"synopsis" may belong to another edition of this title.

About the Author:

Sally Dibb is Professor of Marketing at the Open University Business School. The Open University is the largest university in the UK, teaching over 200,000 people every year, and the UK's only university dedicated to distance learning. Before joining the Open University (in September 2005) Sally was a Reader in Marketing and Strategic Management at Warwick Business School (one of the U.K.'s leading three business schools), University of Warwick, U.K. She holds research degrees from the University of Manchester, UK and Warwick University: her Ph.D. examined consumer modelling. She has published widely in U.S. and European marketing journals on the marketing of services, marketing planning, market segmentation and corporate identity, as well as textbooks and practitioner-oriented workbooks on these themes. Sally chairs the U.K. Academy of Marketing's Special Interest Group on market segmentation and until recently, she was Associate Dean of Undergraduate Programs at Warwick Business School. Her consulting clients include a range of companies such as JCB, ICI, Fujitsu, Midland Electricity, Diageo and AstraZeneca. Lyndon Simkin is a Reader at Warwick Business School, University of Warwick, U.K. He received his Ph.D. from Bradford University. His research interests are business planning, target market prioritisation, marketing planning, implementation of effective marketing programmes, promotions management and retail marketing. He is the author of other marketing texts and his long-term consulting clients include Calor, Fujitsu, JCB, Raytheon, Royal & Sun Alliance and many retailers.

Review:

PART I: PERSPECTIVE TO MARKETING PLANNING 1. Marketing Planning PART 2: THE MARKETING PLANNING PROCESS 2. Existing Markets/Sectors 3. Market Trends and the Marketing Environment 4. SWOT: Strengths, Weaknesses, Opportunities and Threats 5. Customer Needs, Expectations and Buying Processes 6. Competition and Competitors' Strategies 7. The Strength of the Portfolio and Future Directions 8. Marketing Strategy 9. Strategy Recommendations 10. Marketing Objectives and Gap Analysis 11. Required Marketing Programmes 12. Resources, Schedules and Responsibilities 13. Additional Implications, On-going Needs and Monitoring the Marketing Plan's Effectiveness 14. Controlling Implementation of the Marketing Plan PART 3: THE MARKETING PLAN 15. The Marketing Plan Document PART 4: Managing Marketing Planning 16. Identifying, Diagnosing and Treating Blockers To Progress PART 5: APPLIED ILLUSTRATIONS - CASES 17. Appreciating How to Undertake Marketing Planning in Practice

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Dibb, Sally
Published by Cengage Learning
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Quantity Available: 4
Seller:
Textbooksrus UK
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning. Book Condition: Brand New. Bookseller Inventory # 39452166

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.10
Convert Currency

Add to Basket

Shipping: US$ 24.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Sally Dibb, Lyndon Simkin
Published by Cengage Learning EMEA, United Kingdom (2008)
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning EMEA, United Kingdom, 2008. Paperback. Book Condition: New. Workbook. Language: English . Brand New Book ***** Print on Demand *****.Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs-all designed to help firms compete more effectively. In addition the marketing plan plays a key role in informing the organisation about the agreed marketing strategy and actions required for implementation. The plan also provides details of resource allocation, responsibilities and timelines, and should address potential obstacles to success. The marketing plan is a road map , providing direction to help the business implement its strategies and achieve its objectives. Bookseller Inventory # AAV9781844807826

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.00
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Sally Dibb, Lyndon Simkin
Published by Cengage Learning EMEA, United Kingdom (2008)
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning EMEA, United Kingdom, 2008. Paperback. Book Condition: New. Workbook. Language: English . Brand New Book ***** Print on Demand *****. Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs-all designed to help firms compete more effectively. In addition the marketing plan plays a key role in informing the organisation about the agreed marketing strategy and actions required for implementation. The plan also provides details of resource allocation, responsibilities and timelines, and should address potential obstacles to success. The marketing plan is a road map , providing direction to help the business implement its strategies and achieve its objectives. Bookseller Inventory # AAV9781844807826

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.03
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Sally Dibb,Lyndon Simkin
Published by Cengage Learning 2008-03-01 (2008)
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Cengage Learning 2008-03-01, 2008. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-CEN-00001151

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.96
Convert Currency

Add to Basket

Shipping: US$ 3.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Sally Dibb
Published by Cengage Learning EMEA (2008)
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Cengage Learning EMEA, 2008. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9781844807826

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.98
Convert Currency

Add to Basket

Shipping: US$ 11.85
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Dibb, Sally
Published by Cengage Learning (2016)
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Cengage Learning, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9781844807826_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.19
Convert Currency

Add to Basket

Shipping: US$ 5.09
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Sally Dibb/ Lyndon Simkin
Published by Thomson Learning Emea (2008)
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Thomson Learning Emea, 2008. Paperback. Book Condition: Brand New. 1st edition. 227 pages. 9.50x7.50x1.00 inches. In Stock. Bookseller Inventory # __1844807827

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.86
Convert Currency

Add to Basket

Shipping: US$ 7.89
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Sally Dibb, Lyndon Simkin
Published by Delmar Thomson Learning (2008)
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Delmar Thomson Learning, 2008. Paperback. Book Condition: New. 1 Workbook. Bookseller Inventory # DADAX1844807827

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 76.83
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Sally Dibb
Published by Cengage Learning EMEA (2008)
ISBN 10: 1844807827 ISBN 13: 9781844807826
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Cengage Learning EMEA, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # M1844807827

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 85.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds