Television and Consumer Culture: Britain and the Transformation of Modernity

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The radical expansion and dramatic changes in television broadcasting during the third quarter of the twentieth century reflected and promoted the development of a new form of consumer culture in Britain. Society was becoming marked by fragmentation, individualism and consumerism and at the same time, ITV, a new commercial service, was challenging the middle-class, public service BBC. This book's examination of television's novel intervention in and re-articulation of British culture over this period pinpoints a crucial moment in the development of consumer capitalism when television's novel metaphysical forms provided a model of consumption par excellence.

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Rob Turnock is Lecturer in Media Theory at the Bournemouth Media School, Bournemouth University.

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9781845110789: Television and Consumer Culture: Britain and the Transformation of Modernity

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ISBN 10:  1845110781 ISBN 13:  9781845110789
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Book Description I.B.Tauris Co. Ltd., United Kingdom, 2007. Paperback. Condition: New. New. Language: English . Brand New Book. The radical expansion of television broadcasting in the post-war years and beyond both reflected and promoted a cultural revolution sweeping across British society. Reaching out to a mass audience for the first time, the new television industry made visible the transition from drab austerity and seeming cultural consensus to the brash, heady glitz and individualism of the new consumer age. Television and Consumer Culture explores television s institutional, technological and programming developments during this period, revealing how genres as different as action adventure series, serious dramas, situation comedies and quiz and game shows simultaneously promoted both consumer culture and class conflict. Drawing on historical analysis and sociological theory, and looking at issues such as celebrity, scheduling, intimacy and sociability, Turnock argues that television during this era established and promoted itself as a culturally powerful force, a fact that has implications for the way that media power is understood to operate today. Seller Inventory # AA79781845110796

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Book Description I.B.Tauris Co. Ltd., United Kingdom, 2007. Paperback. Condition: New. New. Language: English . Brand New Book. The radical expansion of television broadcasting in the post-war years and beyond both reflected and promoted a cultural revolution sweeping across British society. Reaching out to a mass audience for the first time, the new television industry made visible the transition from drab austerity and seeming cultural consensus to the brash, heady glitz and individualism of the new consumer age. Television and Consumer Culture explores television s institutional, technological and programming developments during this period, revealing how genres as different as action adventure series, serious dramas, situation comedies and quiz and game shows simultaneously promoted both consumer culture and class conflict. Drawing on historical analysis and sociological theory, and looking at issues such as celebrity, scheduling, intimacy and sociability, Turnock argues that television during this era established and promoted itself as a culturally powerful force, a fact that has implications for the way that media power is understood to operate today. Seller Inventory # AA79781845110796

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