Ryanair: How a Small Irish Airline Conquered Europe

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9781845130831: Ryanair: How a Small Irish Airline Conquered Europe

The supercharged growth of this low-cost airline has actually changed the way countless people live their lives, whether it be Ireland's new "Ryanair Generation," for whom its cheap flights to Dublin have eliminated much permanent emigration to the UK, or the thousands of Britons now enabled to buy holiday homes in rural France. This is the first book to tell the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy to its cavalier stunts and practices. Siobhan Creaton has spoken to Ryanair employees past and present, as well as its top management and those at its major rivals like British Airways and easyJet, to produce an authoritative, objective, and compulsive account of one of the most colorful companies in Europe.

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About the Author:

Siobhan Creaton is Financial Correspondent for the Irish Times. She is co-author of Panic at the Bank, the story of the Allied Irish Bank scandal, which reprinted three times and sold 12,000 copies. She lives in Dublin.

Review:

"'This savvy, hugely readable book is measured and fair-minded, regaling us with O'Leary's... verbal discretions without detracting from his achievements' - Financial Times"

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Creaton, Siobhan
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