Practical Tourism Research (CABI Tourism Texts)

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9781845936327: Practical Tourism Research (CABI Tourism Texts)
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Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.

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About the Author:

Stephen L. J. Smith is at the University of Waterloo.

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"Overall, the book is informative, well structured, and an easily accessible work. It provides valuable concepts, notation and tools for students to comprehend and conduct tourism research. As such, the book can serve as an excellent teaching source and synthesis of current knowledge on many aspects of research methods for tourism students. Moreover, the book offers practical guiding principles and examples for those aspiring to develop tourism research projects. This makes the book essential reading for experienced scholars as well as tourism consultants, managers and planner. The book will be an important milestone in the existing literature on tourism research methods." (Li Yang, Department of Geography, Western Michigan University)

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