Patrick Forsyth Marketing

ISBN 13: 9781846681936

Marketing

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9781846681936: Marketing
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About the Author:

Patrick Forsyth is a consultant and author specialising in marketing and communications skills. He runs Touchstone Training & Consultancy based in the United Kingdom and has worked in many different industries and parts of the world. He is the author of many successful books and has translations in 24 languages.

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Patrick Forsyth
Published by Profile Books Ltd, United Kingdom (2009)
ISBN 10: 1846681936 ISBN 13: 9781846681936
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Book Description Profile Books Ltd, United Kingdom, 2009. Paperback. Condition: New. Main. Language: English. Brand new Book. Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as 'the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society's needs and its pattern of industrial response'. The late Peter Drucker, a leading management thinker, was content to say simply: 'Marketing is looking at the business through the customers' eyes'.This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable. Seller Inventory # AA99781846681936

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Patrick Forsyth
Published by Profile Books Ltd, United Kingdom (2009)
ISBN 10: 1846681936 ISBN 13: 9781846681936
New Paperback Quantity Available: 10
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Book Description Profile Books Ltd, United Kingdom, 2009. Paperback. Condition: New. Main. Language: English. Brand new Book. Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as 'the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society's needs and its pattern of industrial response'. The late Peter Drucker, a leading management thinker, was content to say simply: 'Marketing is looking at the business through the customers' eyes'.This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable. Seller Inventory # AA99781846681936

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Book Description Viva Books, 2010. Softcover. Condition: New. First edition. Even though organizations have become increasingly marketing-focused in their approach ‚?? and it is clear that marketing is more than just the "marketing department" ‚?? marketing is one of the most misunderstood areas of business. Philip Kotter an American marketing guru defines it as "the business function that identifies current unfulfilled needs and wants defines and measures their magnitude, determine‚??s which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society‚??s needs and its pattern of industrial response". The late Peter Drucker a Leading management thinker, was content to say simply: "Marketing is looking at the business through the customers‚?? eyes." This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable. Contents: Introduction ‚?Ę Part 1: Overview ‚?Ę Marketing in context ‚?Ę Marketing realities ‚?Ę Part 2: The marketing process ‚?Ę "Product" considerations ‚?Ę Pricing policy and tactics ‚?Ę Market research: reducing the risk ‚?Ę Routes to market: distribution channels and methodology ‚?Ę Part 3: Strategy and marketing planning ‚?Ę Marketing strategy ‚?Ę Marketing planning ‚?Ę Co-ordination and control ‚?Ę Part 4: Marketing communications ‚?Ę Influencing buyer behaviour ‚?Ę Marketing communications: the detail ‚?Ę Personal persuasive influences ‚?Ę Conclusion ‚?Ę Index Printed Pages: 240. Seller Inventory # 8242

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The Economist
Published by Viva Books (2010)
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Book Description Viva Books, 2010. Softcover. Condition: New. First edition. Even though organizations have become increasingly marketing-focused in their approach ‚ " and it is clear that marketing is more than just the "marketing department" ‚ " marketing is one of the most misunderstood areas of business. Philip Kotter an American marketing guru defines it as "the business function that identifies current unfulfilled needs and wants defines and measures their magnitude, determine‚ s which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society‚ s needs and its pattern of industrial response". The late Peter Drucker a Leading management thinker, was content to say simply: "Marketing is looking at the business through the customers‚ eyes." This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable. Contents: Introduction ‚ Ę Part 1: Overview ‚ Ę Marketing in context ‚ Ę Marketing realities ‚ Ę Part 2: The marketing process ‚ Ę "Product" considerations ‚ Ę Pricing policy and tactics ‚ Ę Market research: reducing the risk ‚ Ę Routes to market: distribution channels and methodology ‚ Ę Part 3: Strategy and marketing planning ‚ Ę Marketing strategy ‚ Ę Marketing planning ‚ Ę Co-ordination and control ‚ Ę Part 4: Marketing communications ‚ Ę Influencing buyer behaviour ‚ Ę Marketing communications: the detail ‚ Ę Personal persuasive influences ‚ Ę Conclusion ‚ Ę Index Printed Pages: 240. Seller Inventory # 8242BV

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Patrick Forsyth (author)
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Forsythe, Patrick
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Book Description Profile Books. Condition: New. Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 215 x 136 x 19. Weight in Grams: 294. . 2009. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781846681936

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Forsythe, Patrick
Published by Profile Books (2009)
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Book Description Profile Books, 2009. Condition: New. Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 215 x 136 x 19. Weight in Grams: 294. . 2009. Paperback. . . . . . Seller Inventory # V9781846681936

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