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Just My Type is a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.
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Amazon Best Books of the Month, September 2011: Simon Garfield’s Just My Type presents an entertaining history of fonts, from font "pirating" dating back nearly as far as Gutenberg to the creation of Comic Sans and Ikea’s font-change controversy. With a variety of recent, news-making examples and font samples throughout, Just My Type explains how and why certain fonts can elicit emotions or gut-instinct reactions. Garfield’s humor and historical anecdotes add to his deep understanding of how something as simple as font choice can speak volumes about our cultural climate--and why it’s so easy to agonize over what font to use on a party invitation. Whether you’re already a font aficionado or can’t tell the difference between Times New Roman and Arial, this entertaining history will give you a greater appreciation of the typefaces that surround you every day. --Malissa KentAbout the Author:
Simon Garfield is the author of twelve acclaimed books of non-fiction including Mauve, The Error World and The Nation's Favourite. His edited diaries from the Mass Observation Archive - Our Hidden Lives, We Are At War and Private Battles - provided unique insights into the Second World War and its aftermath, and his study of Aids in Britain, The End of Innocence, won the Somerset Maugham prize. He lives in London and St Ives, Cornwall. He currently has a soft spot for Requiem Fine Roman and HT Gelateria.
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Book Description Profile Books, London, UK, 2010. Hardcover. Condition: New. B/W Photos, Illus. (illustrator). First Edition. (full book description) Profile Books, London, UK, 2010. 1st Ed. (U.K.) NEW, Hard Cover, w/Dust Jacket. Size=5.5"x8.5", 352pgs(Index). B/W Photos, Illus. Clean, bright and very tight. No ink names, tears, chips, foxing, etc. Price unclipped. ISBN 9781846683015 20% OFF our regular catalogue price. SELLING WORLDWIDE since 1987. 99% OF OUR BOOKS ARE SHIPPED IN CUSTOM BOXES, WE ALWAYS PACK WITH GREAT CARE!. Book. Seller Inventory # CONROY250201I
Book Description Profile, 2010. Hardcover. Condition: New. Seller Inventory # DADAX1846683017
Book Description 2010.00, 2010. Hardcover. Condition: New. New. Normally dispatched same day by Royal Mail from the UK. Seller Inventory # N-SHELF1-GAR02
Book Description Profile, 2010. Hardcover. Condition: New. Never used!. Seller Inventory # P111846683017
Book Description Profile, Britain, 2010. Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. New, protective plastic covering still on and unopened. Seller Inventory # 024572
Book Description Profile. Hardcover. Condition: New. 1846683017 New Condition. Seller Inventory # NEW7.0775401