Swiss Made: The Untold Story Behind Switzerland’s Success

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9781846685866: Swiss Made: The Untold Story Behind Switzerland’s Success
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Why has Switzerland—a tiny, landlocked country with few natural advantages—become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? Can the Swiss continue to perform in a hyper-competitive global economy?

Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures, and characteristics of the most important Swiss companies.

James Breiding is the founder of Naissance Capital.


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About the Author:

James Breiding is founder and owner of Naissance Capital, a Zurich investment firm. For several years he wrote for The Economist on Swiss issues

Gerhard Schwarz was Deputy Editor-in-Chief of the Neue Zürcher Zeitung newspaper. He has published and edited numerous books and he teaches at the University of Zurich.

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