WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO

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9781847195326: WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO

This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional blogs; it is not an introduction to WordPress and does not cover basics such as installation or creating posts and pages, configuring blog settings, etc. Readers are expected to have a WordPress blog or to be in the advanced stages of planning one. The book is aimed at managers of business/professional blogs, which broadly fall into four categories: Professional Expert Blogs – owned by individuals who blog in their area of expertise to increase their personal exposure and standing. Corporate Blogs – owned by companies that blog to reach customers and encourage closer relationships, sales, and referrals. Online News Sources / Magazines – blogs that provide content on particular topics, funded by ads. Campaign Blogs – not-for-profit blogs run by charities or "causes", designed to promote ideas or encourage certain behaviors. Non-business bloggers will also find the book useful if they want to take their WordPress skills beyond the basics.

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About the Author:

Paul Thewlis has worked as a web communications professional in the public and private sectors. He is currently E-Communications Manager for a multinational transport company based in the UK. He began his web career as a Technical Editor, working on web design books for a well-known publisher. He has extensive experience of many content management systems and blogging platforms. He is an expert in the use of social media within corporate communications, and blogs about that subject, as well as WordPress and the Web in general, at http://blog.paulthewlis.com.

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Book Description Packt Publishing Limited, United Kingdom, 2008. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog. The book starts by looking at the important features that make a successful business blog: adding value to your products and services, providing proper customer service and support, driving traffic to your website, and so on. It then shows how to implement these features in WordPress. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step of the build. You will install and configure a selection of WordPress plug-ins to improve the functionality of the case-study blog. When you have completed the case study, you will have the knowledge and confidence to apply all the techniques you have learned to your own WordPress business blog. This book is for anybody running or starting a business blog using WordPress. Whether you plan to use your blog for PR and marketing, or want to profit directly from blogging, this book offers you everything you need. As we want to get into the specifics of business blogging as quickly as possible, we don cover the WordPress basics. So its best to have some experience with WordPress before you start with this book. The book mainly focuses on a self-hosted WordPress installation, but most of the advice also applies to blogs hosted on . Bookseller Inventory # AAV9781847195326

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Book Description Packt Publishing Limited, United Kingdom, 2008. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog. The book starts by looking at the important features that make a successful business blog: adding value to your products and services, providing proper customer service and support, driving traffic to your website, and so on. It then shows how to implement these features in WordPress. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step of the build. You will install and configure a selection of WordPress plug-ins to improve the functionality of the case-study blog. When you have completed the case study, you will have the knowledge and confidence to apply all the techniques you have learned to your own WordPress business blog. This book is for anybody running or starting a business blog using WordPress. Whether you plan to use your blog for PR and marketing, or want to profit directly from blogging, this book offers you everything you need. As we want to get into the specifics of business blogging as quickly as possible, we don cover the WordPress basics. So its best to have some experience with WordPress before you start with this book. The book mainly focuses on a self-hosted WordPress installation, but most of the advice also applies to blogs hosted on . Bookseller Inventory # AAV9781847195326

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