Creating Experiences in the Experience Economy (Services, Economy and Innovation series) - Hardcover

Hardcover

ISBN 10: 1847209300 ISBN 13: 9781847209306

Publisher: Edward Elgar Publishing, 2008

Synopsis

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.

Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

About this title

About the Author:

Edited by Jon Sundbo, Professor of Innovation and Business Administration, Department of Communication, Business and Information Technologies, Roskilde University, Denmark and Per Darmer, Associate Professor, Department of Organisation, Copenhagen Business School, Denmark

About this edition

• Publisher: Edward Elgar Publishing
• Publication date: 2008
• ISBN 10: 1847209300
• ISBN 13: 9781847209306
• Binding: Hardcover
• Number of pages: 272
• Editor: Sundbo Jon, Darmer Per