When Clothes Become Fashion: Design and Innovation Systems

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9781847883674: When Clothes Become Fashion: Design and Innovation Systems

When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail.



Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike.



When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion -- its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.


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About the Author:

Ingrid Loschek is Professor in the history and theory of fashion at the University of Applied Sciences, Pforzheim. She was a Visiting Scholar at Harvard University and Guest Professor at Universities in Tokyo and Cairo.


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Book Description Bloomsbury Academic. Hardcover. Book Condition: New. Hardcover. 224 pages. Dimensions: 9.4in. x 6.4in. x 0.8in.When, how and why do clothes become fashion Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion -- its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9781847883674

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Book Condition: New. 239 x 163 mm. Language: English . Brand New Book ***** Print on Demand *****. When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions. Bookseller Inventory # APC9781847883674

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Book Description Bloomsbury Academic, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction Part I: FASHION THEORY 1. Does Fashion Need a Theory? 2. Textiles as Material 3. Clothes as Form 4. Fashion as System Part II: INVENTION AND INNOVATION 5. When is Invention? 6. When is Creativity? Part III: WHEN CLOTHES BECOME FASHION 7. When is Fashion? 8. When is Fashion Art? 9. When is Fashion Design? Notes Bibliography Index. Bookseller Inventory # ABE_book_new_1847883672

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Book Condition: New. 239 x 163 mm. Language: English . Brand New Book ***** Print on Demand *****.When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions. Bookseller Inventory # APC9781847883674

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