Simple - Softcover

Irene Alan Etzkorn

Softcover

ISBN 10: 1847940951 ISBN 13: 9781847940957

Publisher: Random House Business, 2014

Synopsis

Leading brand consultants alan siegel and irene etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of intuition pumps or the art of thinking clearly will find this book indispensable to clearing clutter from their minds and their working lives. For four decades, alan siegel and irene etzkorn have been on the frontlines of the battle to make things simple. They have consulted with xerox, american express, 3m, the u. S. Air force, the irs, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to

About this title

About the Author

Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country's leading authorities on business communications.

Irene Etzkorn is a worldwide authority simplification. She has built Siegel+Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.

Review

"Displays a lot of common sense...a straightforward brief on simplicity." The New York Times

Edition details

• Publisher: Random House Business
• Publication date: 2014
• Language: English
• ISBN 10: 1847940951
• ISBN 13: 9781847940957
• Binding: Paperback
• Number of pages: 256