Introducing Entrepreneurship: A Practical Guide by Alison Price and David Price is packed with case studies of modern-day entrepreneurs who have started-up their own successful businesses.
In this practical guide to entrepreneurship you'll discover the ideas, winning strategies and expert advice from modern-day entrepreneurs, which you can apply to your own business start-up. So whether you have the urge to start your own business and want to learn how best to do it, or you have begun your entrepreneurial journey and want to take your business to the next level of success, this practical and inspirational guide will help you make your business perform at its best.
Introducing Entrepreneurship: A Practical Guide will reveal a blueprint for entrepreneurial success that modern-day entrepreneurs are using to create business start-ups, find their niche, identify target markets, market their business effectively, generate leads, turn leads into sales, and make their business a success.
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Introducing Entrepreneurship: A Practical Guide is a book that reveals a blueprint for success for the modern-day entrepreneur who wants to start a business. This entrepreneurship book will reveal many important areas of what it takes to start up a business and grow it, so that you learn what you need to know in order to become a successful entrepreneur.
Within this entrepreneurship book you'll discover the ideas, winning strategies and expert advice from modern-day entrepreneurs, which you can apply to start your own business. So whether you have the urge to start a business and want to learn how best to do it, or you have begun your entrepreneurial journey and want to take your business to the next level of success, this practical and inspirational guide will help you make your business perform at its best.
While researching entrepreneurship, particularly among the current generation of entrepreneurs, we've commonly found a modern and far less risky approach to starting a new business. Advances in technology and communication have made it easier to start a business from home in the comfort of your armchair with little more than a laptop, Internet connection, some spare time and a bucketload of enthusiasm.
Therefore among modern entrepreneurs we've found a very common pattern - aspiring entrepreneurs frequently have an idea for a new business and begin to trade without a formal business plan or a bank loan. Their emphasis is on testing the market with very little risk and minimal financial investment. Using this strategy, they hone their niche, research their target market, and critically, this period of 'dabbling' confirms the decision about whether to go ahead or not. The philosophy is very much along the lines of, 'little to lose, everything to gain.'
In this entrepreneurship book you'll discover how entrepreneurs set out to start-up their business:
Introducing Entrepreneurship: A Practical Guide offers expert insights, case studies and advice to begin your entrepreneurial journey. It's full of practical techniques to turn your passions into a thriving venture.
FIND A NICHE where you can beat the competition
CREATE THE RIGHT BRAND to stand out from the crowd
ACHIEVE WORK-LIFE BALANCE and build the job of your dreams
GROW YOUR BUSINESS and capitalize on your success
Alison and David Price are the authors of Practical Guides on the Psychology of Success, Management and Leadership. They offer expert wisdom from launching their own business, The Success Agents, which has served a number of prestigious organizations.
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