The Psychology of Advertising

3.95 avg rating
( 19 ratings by GoodReads )
 
9781848723061: The Psychology of Advertising

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.

This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as:

  • What impact does advertising have on consumer behaviour? What causes this impact?
  • What are the psychological processes responsible for the effectiveness of advertising?
  • How do consumers make sense of advertising messages?
  • What messages "get across" and when and why?

This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language.

The authors have included a glossary of frequently used concepts which assist student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students, as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.

"synopsis" may belong to another edition of this title.

About the Author:

Bob M. Fennis works as an Professor in Consumer Behavior at the Department of marketing at Groningen University, the Netherlands. His research interests include persuasion, social influence processes and the dynamics of "automatic" consumer behavior. His research focuses on such issues as the effectiveness of marketing and selling techniques, advertising effects, and nonconscious influences on consumer goal pursuit and purchase behavior.

 

Wolfgang Stroebe is Professor of Social Psychology at Utrecht University, the Netherlands. He is a former president of the European Association of Social Psychology, a Fellow of numerous psychological societies (e.g., BPS, APS) and co-editor (with Miles Hewstone) of the European Review of Social Psychology. One of his major research interests is strategies of attitude and behaviour change, and he has published widely on this topic.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bob M Fennis
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Quantity Available: 1
Seller
book-net
(Sugarland, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: New. New Book. Bookseller Inventory # 1848723067SBK

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.55
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Fennis, Bob M./ Stroebe, Wolfgang
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Quantity Available: 5
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 23853755-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 36.92
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

3.

Bob M Fennis
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Quantity Available: 13
Seller
Rem Distributors
(NORWALK, CT, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Bookseller Inventory # EXC_9781848723061_T&F0912_36

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 36.00
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

4.

Bob M Fennis
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Quantity Available: 2
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-98323

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.53
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

5.

Bob M Fennis
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Quantity Available: 2
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB78008

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.96
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

6.

Bob M Fennis
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Quantity Available: 2
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-78008

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.01
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

7.

Bob M. Fennis, Wolfgang Stroebe
Published by Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2015. Paperback. Book Condition: New. New edition. 246 x 174 mm. Language: English . Brand New Book. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: * What impact does advertising have on consumer behaviour? What causes this impact? * What are the psychological processes responsible for the effectiveness of advertising? * How do consumers make sense of advertising messages? * What messages get across and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology.It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assist student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students, as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication. Bookseller Inventory # AA69781848723061

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.96
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Bob M Fennis
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Quantity Available: 2
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-98323

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.51
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Bob M Fennis
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Quantity Available: 2
Seller
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-78008

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.52
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Bob M. Fennis, Wolfgang Stroebe
Published by Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 1848723067 ISBN 13: 9781848723061
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2015. Paperback. Book Condition: New. New edition. 246 x 174 mm. Language: English . Brand New Book. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: * What impact does advertising have on consumer behaviour? What causes this impact? * What are the psychological processes responsible for the effectiveness of advertising? * How do consumers make sense of advertising messages? * What messages get across and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology.It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assist student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students, as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication. Bookseller Inventory # AA69781848723061

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.35
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book