Key Enablers for User-Centric Advertising Across Next Generation Networks (Telecommunications)

4 avg rating
( 1 ratings by Goodreads )
 
9781849196185: Key Enablers for User-Centric Advertising Across Next Generation Networks (Telecommunications)
View all copies of this ISBN edition:
 
 

Telecommunication and internet services are constantly subject to change, seeking the customer's full satisfaction. Enriching these services with innovative approaches such as contextaware, social, mobile, adaptable and interactive mechanisms, enables users to experience a variety of personalized services seamlessly across different platforms and technologies. In this sense, advertising is no exception, especially if we consider that it will become the business enabler for next generation services. Nevertheless, currently there is no cross-domain solution capable of delivering real-time advertising across heterogeneous environments or domains, and at the same time, address user needs, desires and intentions. This is because most of the products available today are only used within isolated environments / silos. Therefore, managing advertising campaigns across different verticals is still very complex. However, leveraging on the advances provided by Next Generation Networks, together with the design principles inherent to Service Oriented Architectures and capabilities offered by Service Delivery Platforms, this scenario is about to change. Based on key conceptual entities called enablers, this work aims to change the current scenario. More concretely, this book introduces three distinct but complementary enablers. The Human Enabler provides a real-time context brokerage system capable of securely managing different types of user-related data in a standardized way. The Reasoning Enabler is the result of a welldefined methodology that enables new knowledge to be reasoned, based on previously stored data, by aggregating, correlating and inferring new information about people and their contexts. Lastly, the Session Management Enabler is responsible for abstracting the communication layers. It provides a context-aware multimedia delivery system capable of personalizing and adapting multimedia content according to a set of user and system pre-defined context data or rules, respectively. Altogether, they form the Converged User-Centric Advertising System and introduce new features that address the needs of both users and advertisers.

"synopsis" may belong to another edition of this title.

About the Author:

Jose Simoes is the CEO and co-founder at Mobitto, where he is responsible for business development and strategic growth of the company. He holds an Engineering PhD from the Technical University of Berlin. His interests focus on User Quality of Experience (QoE) applied to next generation services (personalization, contextualization, adaptation, mobility and interactivity) and advertising. His work also includes social networks, reality mining and contextaware technologies.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 140.00
US$ 76.06

Convert currency

Shipping: FREE
From India to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

SIMOES
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Quantity Available: 5
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AINDN-36092

More information about this seller | Contact this seller

Buy New
US$ 76.06
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds

2.

SIMOES
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Quantity Available: 5
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUSBNN-36092

More information about this seller | Contact this seller

Buy New
US$ 80.34
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Jose Simoes
Published by The Institution of Engineering and Technology (2012)
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description The Institution of Engineering and Technology, 2012. Condition: New. book. Seller Inventory # M1849196184

More information about this seller | Contact this seller

Buy New
US$ 92.63
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

4.

Simoes, Jose
Published by The Institution of Engineering and Technology (2013)
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Hardcover Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description The Institution of Engineering and Technology, 2013. Hardcover. Condition: New. Seller Inventory # INGM9781849196185

More information about this seller | Contact this seller

Buy New
US$ 104.65
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

Simoes Jose
Published by Institution of Engineering & Technology
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Quantity Available: 1
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Institution of Engineering & Technology. Condition: New. pp. 288. Seller Inventory # 56723150

More information about this seller | Contact this seller

Buy New
US$ 104.72
Convert currency

Add to Basket

Shipping: US$ 7.21
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

SIMOES J
Published by IET
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Quantity Available: 1
Seller:
East West Academic Books LLC
(Burlington, NC, U.S.A.)
Rating
[?]

Book Description IET. Condition: New. New, Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # READYSTOCK5385

More information about this seller | Contact this seller

Buy New
US$ 113.22
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Simoes
Published by Iee
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Quantity Available: 1
Seller:
East West Academic Books LLC
(Burlington, NC, U.S.A.)
Rating
[?]

Book Description Iee. Condition: New. New,Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # ABEV2935

More information about this seller | Contact this seller

Buy New
US$ 117.79
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Simoes J
Published by Iet
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Quantity Available: 1
Seller:
East West Academic Books LLC
(Burlington, NC, U.S.A.)
Rating
[?]

Book Description Iet. Condition: New. New, Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # ABESTOCK11204

More information about this seller | Contact this seller

Buy New
US$ 122.36
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Jose Simoes
Published by The Institution of Engineering and Technology
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Hardcover Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description The Institution of Engineering and Technology. Hardcover. Condition: New. 288 pages. Currently there is no cross-domain solution capable of delivering real-time advertising across heterogeneous environments or domains and at the same time addressing users needs, desires and intentions. Key Enablers for User-Centric Advertising Across Next Generation Networks shows how this could change using conceptual entities called enablerssoftware components, which are designed to address specific needs or requirements, but are generic enough to be reused outside a single domain. It introduces three distinct but complementary enablers that together form the Converged User-Centric Advertising System: The Human Enabler provides a real-time context brokerage system capable of securely managing different types of user related data in a standardized way The Reasoning Enabler is the result of a well-defined methodology that enables new knowledge to be reasoned, based on previously stored data, by aggregating, correlating and inferring new information about people and their contexts The Session Management Enabler is responsible for abstracting the communication layers. It provides a context-aware multimedia delivery system capable of personalizing and adapting multimedia content according to a set of user and system pre-defined context data or rules, respectively. Key Enablers for User-Centric Advertising across Next Generation Networks provides a fascinating overview of this topic for telecommunications engineers, computer scientists, network design engineers, marketing professionals and other researchers working in the web and telecommunication industries. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9781849196185

More information about this seller | Contact this seller

Buy New
US$ 124.64
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

Jose Simoes
Published by Institution of Engineering and Technology, United Kingdom (2013)
ISBN 10: 1849196184 ISBN 13: 9781849196185
New Hardcover Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Institution of Engineering and Technology, United Kingdom, 2013. Hardback. Condition: New. New. Language: English . Brand New Book ***** Print on Demand *****. Telecommunication and internet services are constantly subject to change, seeking the customer s full satisfaction. Enriching these services with innovative approaches such as contextaware, social, mobile, adaptable and interactive mechanisms, enables users to experience a variety of personalized services seamlessly across different platforms and technologies. In this sense, advertising is no exception, especially if we consider that it will become the business enabler for next generation services. Nevertheless, currently there is no cross-domain solution capable of delivering real-time advertising across heterogeneous environments or domains, and at the same time, address user needs, desires and intentions. This is because most of the products available today are only used within isolated environments / silos. Therefore, managing advertising campaigns across different verticals is still very complex. However, leveraging on the advances provided by Next Generation Networks, together with the design principles inherent to Service Oriented Architectures and capabilities offered by Service Delivery Platforms, this scenario is about to change. Based on key conceptual entities called enablers, this work aims to change the current scenario. More concretely, this book introduces three distinct but complementary enablers. The Human Enabler provides a real-time context brokerage system capable of securely managing different types of user-related data in a standardized way. The Reasoning Enabler is the result of a welldefined methodology that enables new knowledge to be reasoned, based on previously stored data, by aggregating, correlating and inferring new information about people and their contexts. Lastly, the Session Management Enabler is responsible for abstracting the communication layers. It provides a context-aware multimedia delivery system capable of personalizing and adapting multimedia content according to a set of user and system pre-defined context data or rules, respectively. Altogether, they form the Converged User-Centric Advertising System and introduce new features that address the needs of both users and advertisers. Seller Inventory # APC9781849196185

More information about this seller | Contact this seller

Buy New
US$ 127.44
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book