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Synopsis
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further. With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature.
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About the Author
I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.
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- PublisherSAGE Publications Ltd
- Publication date2011
- ISBN 10 1849205698
- ISBN 13 9781849205696
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages240
- EditorTadajewski Mark, Maclaran Pauline, Parsons Elizabeth, Parker Martin
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