"A good one to read on your iPad!"—The Times
In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store . . . the list goes on. Apple's must-have products add up to one giant success story.
So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. What Would Apple Do? brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.
"synopsis" may belong to another edition of this title.
Dirk Beckmann is an entrepreneur, author and lecturer. The main subjects of his work are digital business models, new technology, and design thinking.
'A smart book... Like the concept of Apple itself, it's deceptively simply written and rather good.' The Evening Standard 'Beckmann - rattles through the business tactics that make Apple unique. For instance, it rates design as highly as cutting-edge functionality. A good one, perhaps, to read on your iPad.' The Times
"About this title" may belong to another edition of this title.
US$ 7.56 shipping from United Kingdom to U.S.A.
Destination, rates & speedsSeller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Fine. Seller Inventory # GOR013772305
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 19488646
Quantity: 18 available
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Good. Translation. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 1849545731-11-1
Quantity: 1 available
Seller: Grand Eagle Retail, Mason, OH, U.S.A.
Paperback. Condition: new. Paperback. iPod, iPad, iTunes, App Store. Apple's must-have products are one big success story. So what is their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what a normal technology company would do. This book is about the way a major global technology company is able to dominate the markets with highly unfashionable business models. But it's also about how it is possible to make money on the Web using outmoded methods. Explains the rise and rise of Apple and the secrets of its success. Reveals how you can learn from Apple to develop compelling ideas and market them successfully. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781849545730
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 19488646-n
Quantity: 18 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # BD-9781849545730
Quantity: 15 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # BD-9781849545730
Quantity: 15 available
Seller: Y-Not-Books, Hereford, United Kingdom
paperback. Condition: Good. Bumped edges Sun damage to edge of pages Next day dispatch. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries. Seller Inventory # mon0000367762
Quantity: 1 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. Seller Inventory # 96426143
Quantity: 3 available
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. Seller Inventory # 2697052480
Quantity: 3 available