Creating Data Stories with Tableau Public - Softcover

Ohmann, Ashley; Floyd, Matt

Softcover

ISBN 10: 1849694761 ISBN 13: 9781849694766

Publisher: Packt Publishing, 2015

Synopsis

Illustrate your data in a more interactive and interesting way using Tableau Public

About This Book

• Learn the basics of creating visualizations with Tableau using this concise reference book
• Understand how to join and aggregate your data sources using Tableau
• It is a step by step guide that uses examples to help you understand the key concepts and feature of Tableau Public

Who This Book Is For

This book is targeted at investigative journalists and bloggers with an interest in making rich and interactive data visualizations. Intermediate Tableau Public users and organizations can also use this book as a reference guide and teaching aid. Members of the media team, such as data specialists, web developers, editors, producers, and managers can also benefit from an understanding of the structure and challenges of writing an interactive and interesting data visualization using Tableau Public.

What You Will Learn

• Connect to various data sources and understand what data is appropriate for Tableau Public
• Understand chart types and when to use specific chart types with different types of data
• Join and aggregate data for use in Tableau Public data stories
• Discover features of Tableau Public, from basic to advanced
• Involve calculations in Tableau Public
• Build geographic maps to bring context to data
• Create dashboards from one or more separate data visualizations
• Create filters and actions to allow greater interactivity to Tableau Public visualizations and dashboards
• Publish and embed Tableau visualizations and dashboards in articles

In Detail

Tableau Public is a very useful tool in anyone's data reporting toolbox that allows authors to add an interactive data element to any article. It allows investigative journalists and bloggers to tell a “data story”, allowing others to explore your data visualization. The relative ease of Tableau Public visualization creation allows data stories to be developed rapidly. It allows readers to explore data associations in multiple-sourced public data, and uses state-of-the-art dashboard and chart graphics to immerse the users in an interactive experience.

This book offers investigative journalists, bloggers, and other data story tellers a rich discussion of visualization creation topics, features, and functions. This book allows data story tellers to quickly gain confidence in understanding and expanding their visualization-creation knowledge, and allows them to quickly create interesting, interactive data visualizations to bring a richness and vibrancy to complex articles.

The book takes you from basic concepts in visualization creation, like connecting to data sources, cleansing data, chart types, common functions, map creation, and publishing to the Web, to more advanced functions.

It is a great overview and reference guide for beginner to intermediate Tableau Public data story tellers, and covers creation of Tableau Public visualizations of varying complexities.

Style and approach

This book is a crisp, systematic, and tutorial-styled guide to building interactive Tableau visualizations.

About this title

About the Author

Ashley Ohmann

Ashley Ohmann started her career in technology as a Flash and HTML developer at the Emory University School of Medicine while studying Classics as an undergraduate at Emory University. After learning how to write SQL to help create a fraud detection system for a client, she pursued information management and data analytics as a vocation. While working for a multinational manufacturing company, she was asked to evaluate Tableau Desktop and Tableau Server; consequently, her team became one of the first to implement the suite of tools for their enterprise. Ashley's career with Tableau's products has included work as a consultant, trainer, and a professional services practice director. She is a frequent contributor to the San Francisco and Phoenix Tableau User Groups. A native of Highlands, NC and Atlanta, GA, Ashley is a proud alumna of Rabun Gap – Nacoochee School. She also studied German and Chemistry at Mount Holyoke College before graduating from Emory. Ashley's roots go back to south Georgia; she grew up listening to the stories of her large extended family, which inspired her to spend her career helping other people learn how to tell their own stories using a variety of media. Currently, she lives in the Pacific Northwest with her family, where they enjoy skiing, the beauty of God's great creation, and practicing permaculture on their 10 acre farm.

Edition details

• Publisher: Packt Publishing
• Publication date: 2015
• Language: English
• ISBN 10: 1849694761
• ISBN 13: 9781849694766
• Binding: Paperback
• Number of pages: 218