The Language of Design: Theory and Computation - Softcover

Dong, Andy An-Si

Softcover

ISBN 10: 1849968160 ISBN 13: 9781849968164

Publisher: Springer, 2010

Synopsis

“The Language of Design” articulates the theory that there is a language of design. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). The statistical co-occurrence of semantics (LSA), semantic relations (LCA), and semantic modifiers (SA) in design text is used to illustrate how the reality producing effect of language is itself an enactment of design, allowing a new understanding of the connections between creative behaviors. The computation of the language of design makes it possible to make direct measurements of creative behaviors which are distributed across social spaces and mediated through language. The book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management.

About this title

About the Author

Andy Dong is a senior lecturer in design computing and cognition at the University of Sydney, Australia. He conducts research into the connections between language and design.

From the Back Cover

The Language of Design: Theory and Computation articulates the theory that there is a language of design. This theory claims that any language of design consists of a set of symbols, a set of relations between the symbols, features that key the expressiveness of symbols, and a set of reality producing information processing behaviors acting on the language. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). The statistical co-occurrence of semantics (LSA), semantic relations (LCA), and semantic modifiers (SA) in design text are used to illustrate how the reality producing effect of language is itself an enactment of design. This insight leads to a new understanding of the connections between creative behaviors such as design and their linguistic properties. The computation of the language of design makes it possible to make direct measurements of creative behaviors which are distributed across social spaces and mediated through language. The book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management such as modeling teamwork, characterizing the formation of a design concept, and understanding design rationale.

The Language of Design: Theory and Computation is a unique text for postgraduates and researchers studying design theory and management, and allied disciplines such as artificial intelligence, organizational behavior, and human factors and ergonomics.

Edition details

• Publisher: Springer
• Publication date: 2010
• Language: English
• ISBN 10: 1849968160
• ISBN 13: 9781849968164
• Binding: Paperback
• Number of pages: 210