The Huns Have Got my Gramophone!: Advertisements from the Great War

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9781851243990: The Huns Have Got my Gramophone!: Advertisements from the Great War
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Fountain Pens―The Super-Pen for Our Super-Men
Ladies! Learn to Drive! Your Country Needs Women Drivers!
Do you drink German water?
 
When Britain declared war on Germany in 1914, industrious companies wasted no time in seizing the commercial opportunities presented by the conflict. Without TV or radio, newspapers provided one of the few ways in which the British public could get reliable news of the war. To cater to their rising readerships, advertising emerged as the new science of sales, growing increasingly sophisticated throughout the war years in both visual presentation and psychological appeal.
           
The Huns Have Got my Gramophone! collects some of the most compelling and cleverly worded original advertisements created between 1914 and 1918. Many of the advertisements are aimed at women, from fearless guard dogs promising protection while husbands are away to soaps and skin creams for “beauty on duty.” Others use the power of patriotism to push new products for men, including “officers’ waterproof trench coats,” and one young officer writing in the Times attests to the coats’ superior weather resistance by boldly asserting that he’d leave his sword behind before he left his Burberry. Together, the advertisements collected in the book reveal how advertisers sought to create new markets for products that took into account social change throughout the course of the conflict.
           
Featuring a range of products, from clothing, cigarettes, and invalid carriages to motorcycles and portable Decca phonographs―the “ideal gramophone for active service”―the book offers a new and unexpected source of historical information and an intimate glimpse of a nation at war.

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About the Author:

Amanda-Jane Doran is a freelance writer and lecturer whose current work includes cataloging Victorian illustrated books in the Royal Academy Library.

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“Cigarettes, gramophones, even guard dogs. There was nothing that the Great War didn't provide a good excuse to buy.”

(Atlantic)

"A great little book." (Western Front Association 2014-11-19)

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Amanda-Jane Doran, Andrew McCarthy
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Book Description The Bodleian Library, United Kingdom, 2014. Hardback. Condition: New. Language: English . Brand New Book. Fountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for `beauty on duty . At the same time, men s tailoring evolved to suit new conditions. Aquascutum advertised `Officers Waterproof Trench Coats and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War. Seller Inventory # AAH9781851243990

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Amanda-Jane Doran, Andrew McCarthy
Published by The Bodleian Library, United Kingdom (2014)
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Book Description The Bodleian Library, United Kingdom, 2014. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Fountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for `beauty on duty . At the same time, men s tailoring evolved to suit new conditions. Aquascutum advertised `Officers Waterproof Trench Coats and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War. Seller Inventory # BTE9781851243990

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Amanda-Jane Doran, Andrew McCarthy
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Book Description The Bodleian Library, United Kingdom, 2014. Hardback. Condition: New. Language: English . Brand New Book. Fountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for `beauty on duty . At the same time, men s tailoring evolved to suit new conditions. Aquascutum advertised `Officers Waterproof Trench Coats and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War. Seller Inventory # AAH9781851243990

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