Breakthroughs!

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9781852521493: Breakthroughs!

Based on an international study of innovation by Arthur D Little . Breakthroughs! testifies to the power that believing in one's dreams can give us. It is also a riveting study of people who, by finding big needs and little openings and filling them, made world-sweeping commercial breakthroughs that have in some way touched the lives of most of us. Behind each of these stories is a remarkable account of impossible visions made possible by human endeavour. It examines the creativity and ingenuity, determination and the special skills, the politics and perceptions that were required to open the way to new processes and products that have changed the way millions of us do things. The studies include: JVC and the video, 3M and the Post-it pads, Chem Lawn, Tajamet ulcer drug, Sony's Walkman, the CT Scanner, the microwave oven, Toyota assembly system, Nike trainers, the Nantilus exercise system, polypropylene, Federal Express, Club Mediterranean, Philips' CD.

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From Publishers Weekly:

Tracing 13 commercial breakthroughs, from concept to realization, that have created new industries and markets affecting millions of lives, Ketteringham and Nayak, senior consultants with the Arthur D. Little management firm, find few common denominators or patterns characterizing the breakthrough process or specific conditions favoring it. Often a combination of ideas, persons, resources, circumstances, timing and serendipity are needed to produce such innovations as Walkman, CAT scan, the ulcer-healing drug Tagamet, microwave ovens and Federal Express. As these engrossing stories testify, some breakthroughs came about because of a need perceived and fulfilled by an individual such as the 50-year-old Arthur Jones whose fervent desire to develop his muscles led to the invention of the Nautilus exercise machines. Other breakthroughs resulted from the shared visions of a team of scientists or engineers and the efforts of several competitive companies like those in Japan that contributed to the development of the VCR. Every breakthrough, the authors conclude, is rooted in someone's obsessive urge to solve a problem.
Copyright 1986 Reed Business Information, Inc.

From Library Journal:

This book stems from a project launched by Arthur D. Little, Inc. in observance of its centennial. A team of A.D. Little consultants set out to examine the creative processes in individuals and organizations which have resulted in commercial project breakthroughs. The results are reported in in-depth analyses of the development and marketing of such products as the Walkman, Post-it pads, Chemlawn, and the Cat scanner. Breakthroughs differs from other recent books in this area in the expertise of its authors and in the thoughtful consideration they give to the subject. Recommended for public and academic library business collections. Elin B. Christianson, Library Consultant, Hobart, Ind.
Copyright 1986 Reed Business Information, Inc.

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P. Ranganath Nayak; John M. Ketteringham
Published by Mercury Business Books (1993)
ISBN 10: 185252149X ISBN 13: 9781852521493
New Paperback Quantity Available: 1
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(Rumford, ME, U.S.A.)
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Book Description Mercury Business Books, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # M185252149X

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