Selling the city: Marketing approaches in public sector urban planning

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9781852930080: Selling the city: Marketing approaches in public sector urban planning
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Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.

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Other Popular Editions of the Same Title

9780471944706: Selling the City: Marketing Approaches in Public Sector Urban Planning

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ISBN 10:  047194470X ISBN 13:  9780471944706
Publisher: *Belhaven Press, 1993
Softcover

9780470218754: Selling the City: Marketing Approaches in Public Sector Urban Planning

*Belha..., 1992
Hardcover

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Ashworth, G. J
Published by Belhaven Press
ISBN 10: 185293008X ISBN 13: 9781852930080
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Book Description Belhaven Press. Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Seller Inventory # Z1-F-048-00300

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