Hallmark Tourist Events: Impacts, Management and Planning

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9781852931476: Hallmark Tourist Events: Impacts, Management and Planning
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A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.

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Other Popular Editions of the Same Title

9780470219294: Hallmark Tourist Events: Impacts, Management and Planning

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ISBN 10:  0470219297 ISBN 13:  9780470219294
Publisher: *Belhaven Press, 1992
Hardcover

9780471946137: Hallmark Tourist Events: Impacts, Management and Planning

*Belha..., 1993
Hardcover

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C. Michael Hall
Published by John Wiley & Sons Australia Ltd (1992)
ISBN 10: 1852931477 ISBN 13: 9781852931476
New Hardcover Quantity Available: 1
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Irish Booksellers
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Book Description John Wiley & Sons Australia Ltd, 1992. Condition: New. book. Seller Inventory # M1852931477

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