This specific ISBN edition is currently not available.View all copies of this ISBN edition:
A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.
"synopsis" may belong to another edition of this title.
Book Description John Wiley & Sons Australia Ltd, 1992. Condition: New. book. Seller Inventory # M1852931477