Mister Swatch: Nicolas Hayek and the Secret of his Success

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9781853432088: Mister Swatch: Nicolas Hayek and the Secret of his Success

With the global economic collapse, creative entrepreneurs are once more seen as the solution to the business of making commerce pay and there is no doubt that one of the most capable and successful of them all is Nicolas G. Hayek. Hayek has the Midas touch. He is considered the wunderkind of free enterprise. Franco Cologni - former head of luxury-goods brand Richemont - has called him "the god of the watch industry." Hayek is a living legend about whom, on average, at least two articles are published each day in the Swiss press. But his public image is largely his own creation. Until now, important chapters in his life have remained a mystery: his birth and upbringing in the Lebanon, his ascent from penniless immigrant to in-demand managerial consultant, and his true role in the success of Swatch. Author Jurg Wegelin has kept track of Hayek's business affairs for 30 years. Wegelin has travelled to the Lebanon, interviewed many of Hayek's competitors - along with politicians and former colleagues - and has closely examined Hayek's public relations machinery and leadership style. The result is the first comprehensive biography - that is as critical as it is entertaining - of one of the most charismatic entrepreneurial personalities of our times.

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Jurg Wegelin played a crucial role in establishing the economic editorial of Switzerland's national press agency, the Schweizerische Depeschenagentur (DSA), before going on the become business editor of Bund and Handelszeitung. He now works for the economics periodical Cash.

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Jutg Wegelin
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Book Description Free Association Books, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. After the global economic collapse, creative entrepreneurs are once more seen as the solution to the business of making commerce pay, and there is no doubt that one of the most capable and successful of them all is Nicolas G. Hayek. But how did this self-made man s flamboyant career begin? How did he go about the challenge of achieving his extraordinary success? What precisely is his relationship with the Swatch Group? All these questions, and more, are explored in a biography by Jurg Wegelin that is as critical as it is entertaining. Hayek has the Midas touch. He is considered the wunderkind of free enterprise; Franco Cologni, former head of luxury-goods brand Richemont, called him the god of the watch Industry; he is a living legend about whom, on average, at least two articles are published each day in the Swiss press. But his public image is largely Hayek s own creation. Important chapters in his life have remained a mystery until now: his birth and upbringing in the Lebanon, his ascent from penniless immigrant to in-demand managerial consultant, his true role in the success of Swatch. Jurg Wegelin has kept track of Hayek s business affairs for thirty years. He has travelled to the Lebanon, interviewed many of his competitors, along with politicians and former colleagues, and has closely examined Hayek s public relations machinery and leadership style. The result is the first comprehensive biography of one of the most charismatic entrepreneurial personalities of our times. Bookseller Inventory # AAR9781853432088

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Book Description Free Association Books, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. After the global economic collapse, creative entrepreneurs are once more seen as the solution to the business of making commerce pay, and there is no doubt that one of the most capable and successful of them all is Nicolas G. Hayek. But how did this self-made man s flamboyant career begin? How did he go about the challenge of achieving his extraordinary success? What precisely is his relationship with the Swatch Group? All these questions, and more, are explored in a biography by Jurg Wegelin that is as critical as it is entertaining. Hayek has the Midas touch. He is considered the wunderkind of free enterprise; Franco Cologni, former head of luxury-goods brand Richemont, called him the god of the watch Industry; he is a living legend about whom, on average, at least two articles are published each day in the Swiss press. But his public image is largely Hayek s own creation. Important chapters in his life have remained a mystery until now: his birth and upbringing in the Lebanon, his ascent from penniless immigrant to in-demand managerial consultant, his true role in the success of Swatch. Jurg Wegelin has kept track of Hayek s business affairs for thirty years. He has travelled to the Lebanon, interviewed many of his competitors, along with politicians and former colleagues, and has closely examined Hayek s public relations machinery and leadership style. The result is the first comprehensive biography of one of the most charismatic entrepreneurial personalities of our times. Bookseller Inventory # AAR9781853432088

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Book Description Free Association Books, 2010. Book Condition: New. How did the flamboyant career of Nicolas G Hayek, a creative entrepreneur, begin? How did he go about the challenge of achieving his extraordinary success? What precisely is his relationship with the Swatch Group? Presenting an account of Hayek's life, this title answers these questions. Translator(s): Leighton, Sophie. Num Pages: illustrations. BIC Classification: BGB. Category: (G) General (US: Trade). Dimension: 237 x 150 x 19. Weight in Grams: 406. . 2010. Hardcover. . . . . . Bookseller Inventory # V9781853432088

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Book Description Free Association Books. Book Condition: New. How did the flamboyant career of Nicolas G Hayek, a creative entrepreneur, begin? How did he go about the challenge of achieving his extraordinary success? What precisely is his relationship with the Swatch Group? Presenting an account of Hayek's life, this title answers these questions. Translator(s): Leighton, Sophie. Num Pages: illustrations. BIC Classification: BGB. Category: (G) General (US: Trade). Dimension: 237 x 150 x 19. Weight in Grams: 406. . 2010. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781853432088

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