Many books simply list prescribed techniques and leave the reader to interpret them. What makes this book different is that it provides clear, practical advice on every aspect of making a sale, but you'll also find much more: templates, tables, exercises and stimulating ideas to develop your sales techniques and monitor your progress in a particular sale. Each chapter ends with a summary, key points and coaching advice on developing a particular part of the sales cycle.
If you've ever found yourself thinking "How can I be sure to maximize my chances of success?"--this books is for you.
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Julian Clay has a BSc (Hons) degree in Psychology and Business Studies. He was a top sales performer in Kodak’s Office Imaging division and progressed to become part of its senior management team.He is the author of Successful Selling Solutions, as well as the co-author of The Sales Manager’s Desktop Guide, Sales Strategy for Business Growth and The Mobile Boardroom (Thorogood Publishing).
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